Publishers, Are You Still Running Your Business with Spreadsheets?
by Aditya Bhelande · March 8, 2019 · in Advertising Operations StrategyLearn moreBack when I started my career in the early 2000s, I used to work in software-powered logistics. Almost everything was done...
5 Steps to Determine Your Google AdX Floor Price
Learn moreIn Part 1 of our Price Floor Determination series, we discussed the best practices in setting up price floor rules in...
How to Determine Google AdX Price Floor Rules
by Aditya Bhelande · February 22, 2019 · in ProgrammaticLearn morePrice floor rules in Google Ad Exchange (AdX) are used to allow programmatic bidders to win an impression at or above...
5 Ways to Avoid Campaign Under Delivery for Campaign Managers
by Aditya Bhelande · February 6, 2019 · in Advertising Operations Campaign ManagementLearn moreIf you are a campaign manager at a leading Media Agency or Publisher you know how media buyer’s behavior has changed...
