If you are a Publisher who is using Programmatic selling in any way, shape or form, then you must be dealing with a nightmare of working with loads of data… here are some common symptoms that show that you have data management challenge:
- You are using MS Excel and it crashes frequently due to data size!
- You are spending inordinate amount of time logging into demand partners UI and downloading reports!
- Mapping data fields from data downloaded from Demand Partners UIs has become an unsolvable mystery for you.
- Running basic reports to get the insights you are looking for means a time-consuming project for you.
- You are missing out on other core business opportunities because you are tied up with data processing for report generation.
Well, thankfully there are number of platforms in the marketplace which can help you. Broadly they fall under two categories:
| Feature | Do it Yourself (DIY) Model | Fully Managed Solution Model |
|---|---|---|
| Data Integration with Data Providers (SSPs, DSPs, Ad Servers, etc.) | Managed by technology provider | Managed by technology provider |
| Cross System Data Mapping | To be done by you | Managed by technology provider |
| Efficient Data Processing | To be done by you | Managed by technology provider |
| Data Cleaning (Removing unwanted data) | To be done by you | Managed by technology provider |
| Ensuring uninterrupted data flow | To be done by you | Managed by technology provider |
| Final reports for your consumption | To be done by you | Managed by technology provider + Optionally you have flexibility to do it yourself |
| Technical Team Required | Yes. You need to have a good technical team or at-least a developer or two who can manage data | No technical team needed |
So, before you select tool / platform, evaluate which category of data management tool is better for you. Are you a…
- Do it yourself tech data guru? then DIY category may be better for you.
- More interested in analyzing business trends without the hassle of managing data? then you fall in the Fully Managed Solution category.
Not sure which category you fall in? Call us today and take data BURDEN off your head! We will help you make the right decision for you. Know more: info@webtest.yuktamedia.com