Are you getting CRUSHED by your data? - YuktaMedia

Are you getting CRUSHED by your data?

If you are a Publisher who is using Programmatic selling in any way, shape or form, then you must be dealing with a nightmare of working with loads of data… here are some common symptoms that show that you have data management challenge:

 

  1. You are using MS Excel and it crashes frequently due to data size!
  2. You are spending inordinate amount of time logging into demand partners UI and downloading reports!
  3. Mapping data fields from data downloaded from Demand Partners UIs has become an unsolvable mystery for you.
  4. Running basic reports to get the insights you are looking for means a time-consuming project for you.
  5. You are missing out on other core business opportunities because you are tied up with data processing for report generation.

 

Well, thankfully there are number of platforms in the marketplace which can help you. Broadly they fall under two categories:

Feature Do it Yourself (DIY) Model Fully Managed Solution Model
Data Integration with Data Providers (SSPs, DSPs, Ad Servers, etc.) Managed by technology provider Managed by technology provider
Cross System Data Mapping To be done by you Managed by technology provider
Efficient Data Processing To be done by you Managed by technology provider
Data Cleaning (Removing unwanted data) To be done by you Managed by technology provider
Ensuring uninterrupted data flow To be done by you Managed by technology provider
Final reports for your consumption To be done by you Managed by technology provider + Optionally you have flexibility to do it yourself
Technical Team Required Yes. You need to have a good technical team or at-least a developer or two who can manage data No technical team needed

 
So, before you select tool / platform, evaluate which category of data management tool is better for you. Are you a…

  1. Do it yourself tech data guru? then DIY category may be better for you.
  2. More interested in analyzing business trends without the hassle of managing data? then you fall in the Fully Managed Solution category.

 

Not sure which category you fall in? Call us today and take data BURDEN off your head! We will help you make the right decision for you. Know more: info@yuktamedia.com

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Aditya Bhelande

Aditya Bhelande

Aditya is the founder & managing partner at YuktaMedia. He has rich global experience in Digital Media having worked with large Publishers and Media Houses. That paired with his deep technical knowledge of enterprise systems has led him to create and lead YuktaOne Media ERP for Publishers.

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YuktaMedia’s knowledgeable and experienced Ad Ops team has provided unparalleled support for Rotana sites by leveraging YuktaOne Media ERP for automated real-time reporting, revenue tracking, campaign pacing, performance and delivery.

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Sales Strategy Partner

“Working with the Yuktamedia team has given our company the extra support we needed to expand our business. The YuktaOne platform has reduced reporting hours significantly, allowing our internal team more time to focus on other initiatives. And our partners love having instant access to their data through a clean UI. We’ve worked with several outsourced teams over the years and Yuktamedia stands out because of their dedication to our success. It isn’t just about completing a task, Aditya’s team cares about producing quality results.”

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Business Operations & Strategic
Partnerships | Digital Advertising

YuktaMedia has been an invaluable partner, helping us monitor our business KPIs with their platform. They build and maintain data connections quickly and they are very responsive to all our requests.

Jeffrey Wu

Senior Director, Global Operations

YuktaOne Media ERP has helped transform our client's business and has become an essential part of their ad and revenue operations. The Yukta team is knowledgeable, responsive and professional. We look to work with them whenever we can.

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