Dealing with nightmare of working with loads of data?

Are you getting CRUSHED by your data?

by Aditya Bhelande · May 20, 2018 · in Advertising Operations Data Analytics Strategy

If you are a Publisher who is using Programmatic selling in any way, shape or form, then you must be dealing with a nightmare of working with loads of data… here are some common symptoms that show that you have data management challenge:

 

  1. You are using MS Excel and it crashes frequently due to data size!
  2. You are spending inordinate amount of time logging into demand partners UI and downloading reports!
  3. Mapping data fields from data downloaded from Demand Partners UIs has become an unsolvable mystery for you.
  4. Running basic reports to get the insights you are looking for means a time-consuming project for you.
  5. You are missing out on other core business opportunities because you are tied up with data processing for report generation.

 

Well, thankfully there are number of platforms in the marketplace which can help you. Broadly they fall under two categories:

FeatureDo it Yourself (DIY) ModelFully Managed Solution Model
Data Integration with Data Providers (SSPs, DSPs, Ad Servers, etc.)Managed by technology providerManaged by technology provider
Cross System Data MappingTo be done by youManaged by technology provider
Efficient Data ProcessingTo be done by youManaged by technology provider
Data Cleaning (Removing unwanted data)To be done by youManaged by technology provider
Ensuring uninterrupted data flowTo be done by youManaged by technology provider
Final reports for your consumptionTo be done by youManaged by technology provider + Optionally you have flexibility to do it yourself
Technical Team RequiredYes. You need to have a good technical team or at-least a developer or two who can manage dataNo technical team needed

 
So, before you select tool / platform, evaluate which category of data management tool is better for you. Are you a…

  1. Do it yourself tech data guru? then DIY category may be better for you.
  2. More interested in analyzing business trends without the hassle of managing data? then you fall in the Fully Managed Solution category.

 

Not sure which category you fall in? Call us today and take data BURDEN off your head! We will help you make the right decision for you. Know more: info@yuktamedia.com

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