Data Analytics Archives - YuktaMedia

Ad & Revenue Ops 2.0 – The Data-Driven Age

For those who have been doing Ad Operations for the last 5 to 10 years, I’m sure, have seen a ton of changes in way Ad Operations has evolved… for example:   There are many ad servers and other platforms (SSPs / DSPs, etc.) that you have to work with at any given point in […]

Are you getting CRUSHED by your data?

If you are a Publisher who is using Programmatic selling in any way, shape or form, then you must be dealing with a nightmare of working with loads of data… here are some common symptoms that show that you have data management challenge:   You are using MS Excel and it crashes frequently due to […]