Poll: What is the most useful feature of a data analytics tool?
Some time back it was all about data (to some extent it still is!) and when we were burdened with data, we needed a tool to manage it, that led to the discovery of a data analytics tool, and now just like any other app in your smartphone, it also requires an update from time […]
Ad & Revenue Ops 2.0 – The Data-Driven Age
For those who have been doing Ad Operations for the last 5 to 10 years, I’m sure, have seen a ton of changes in way Ad Operations has evolved… for example: There are many ad servers and other platforms (SSPs / DSPs, etc.) that you have to work with at any given point in […]
Are you getting CRUSHED by your data?
If you are a Publisher who is using Programmatic selling in any way, shape or form, then you must be dealing with a nightmare of working with loads of data… here are some common symptoms that show that you have data management challenge: You are using MS Excel and it crashes frequently due to […]