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Category: Strategy
May 19th, 2020
5 Steps For Successful Analytics Platform Implementation
Advertising Technology had played an important role in Ad Ops. Many companies are investing in technology to reduce manual efforts and automate various business processes. Analytics platform can be a lifesaver for Publishers, Publisher networks, Agencies, and Brands. A properly implemented analytics platform can enable identification of opportunities and risks and empower real-time data-driven decision […]
May 8th, 2020
The Owner-Mindset Framework
It’s never easy, it never has been, and it never will be as a CEO / leader of your tribe / village or whatever fancy management name you give it. If you are on a mission and take ownership of that mission, any aspect of it, then you will expose yourself to the most wonderful, […]
July 29th, 2019
Fixing Publisher’s Broken Monetization Model
A decent part of digital entrepreneurs’ lives is spent time in attending industry conferences. In AdTech and MarTech, conferences have mushroomed in all locations, specialties, sizes and all types of budgets from small meet ups to exotic and expensive Cannes of the world. One of the notable things is that most of these conferences are […]
July 16th, 2019
Explore how YuktaOne can help Publishers boost their YoY Revenue by up-to 25%
YuktaOne is a data aggregation tool which helps Publishers gather and analyze data from multiple demand partners – all at a single place. How Publishers can boost their revenue upto 25% YoY using YuktaOne? A. Reduce missed opportunities: Track and manage discrepancies – With YuktaOne you can compare discrepancies. If you detect higher discrepancies in […]
June 11th, 2019
Everything you need to know about Unified first-price auction in Google Ad Manager
Unified First-Price Auctions and Unified Pricing Rules in Google Ad Manager (GAM) Starting Monday, June 10 2019 Google will start testing unified first-price auction (1PA) on 1% of Ad Exchange traffic. This traffic will be randomly chosen by GAM’s algorithms. This transition phase will be continued until late July 2019 and 100% of your Ad […]
March 8th, 2019
Publishers, Are You Still Running Your Business with Spreadsheets?
Back when I started my career in the early 2000s, I used to work in software-powered logistics. Almost everything was done manually (read: spreadsheets). Entire manufacturing businesses were stitched together with spreadsheets. Every department had its own MS-Excel spreadsheets. Thank God for Microsoft Excel! I wonder how businesses were managed before that! Then, as a […]