Category: Strategy

Some time back it was all about data (to some extent it still is!) and when we were burdened with data, we needed a tool to manage it, that led to the discovery of a data analytics tool, and now just like any other app in your smartphone, it also requires an update from time […]

YuktaMedia hosted an AMA session for Publishers to get ready for Q ‘4 and there were many interesting questions from inquisitive Publishers. The majority of Publishers are in the final stages for getting ready for Q ‘4. Many Publishers are concerned about the revenue goals this Q’4 and expect a moderate jump in their revenue […]

Advertising Technology had played an important role in Ad Ops. Many companies are investing in technology to reduce manual efforts and automate various business processes.  Analytics platform can be a lifesaver for Publishers, Publisher networks, Agencies, and Brands. A properly implemented analytics platform can enable identification of opportunities and risks and empower real-time data-driven decision […]

It’s never easy, it never has been, and it never will be as a CEO / leader of your tribe / village or whatever fancy management name you give it. If you are on a mission and take ownership of that mission, any aspect of it, then you will expose yourself to the most wonderful, […]

A decent part of digital entrepreneurs’ lives is spent time in attending industry conferences. In AdTech and MarTech, conferences have mushroomed in all locations, specialties, sizes and all types of budgets from small meet ups to exotic and expensive Cannes of the world. One of the notable things is that most of these conferences are […]

YuktaOne is a data aggregation tool which helps Publishers gather and analyze data from multiple demand partners – all at a single place. How Publishers can boost their revenue upto 25% YoY using YuktaOne? A. Reduce missed opportunities: Track and manage discrepancies – With YuktaOne you can compare discrepancies. If you detect higher discrepancies in […]