Strategy Archives - YuktaMedia

May 19th, 2022

Path to Brand TRUST and Credibility

As a product or service provider, you are focused on getting business. No matter how innovation-focused you are, or product-focused you are…eventually, it’s the revenue that matters! Money makes the world go around, and pays the bills! Revenue means Customers and getting to Customers, gaining their trust is easier said than done. There’s a lot […]

YuktaMedia Poll

November 26th, 2020

Poll: What is the most useful feature of a data analytics tool?

Some time back it was all about data (to some extent it still is!) and when we were burdened with data, we needed a tool to manage it, that led to the discovery of a data analytics tool, and now just like any other app in your smartphone, it also requires an update from time […]

YuktaMedia AMA Session Highlights

September 23rd, 2020

YuktaMedia AMA Session Highlights – Vol. 1

YuktaMedia hosted an AMA session for Publishers to get ready for Q ‘4 and there were many interesting questions from inquisitive Publishers. The majority of Publishers are in the final stages for getting ready for Q ‘4. Many Publishers are concerned about the revenue goals this Q’4 and expect a moderate jump in their revenue […]

May 19th, 2020

5 Steps For Successful Analytics Platform Implementation

Advertising Technology had played an important role in Ad Ops. Many companies are investing in technology to reduce manual efforts and automate various business processes.  Analytics platform can be a lifesaver for Publishers, Publisher networks, Agencies, and Brands. A properly implemented analytics platform can enable identification of opportunities and risks and empower real-time data-driven decision […]

May 8th, 2020

The Owner-Mindset Framework

It’s never easy, it never has been, and it never will be as a CEO / leader of your tribe / village or whatever fancy management name you give it. If you are on a mission and take ownership of that mission, any aspect of it, then you will expose yourself to the most wonderful, […]

Fixing Publisher’s Broken Monetization Model

A decent part of digital entrepreneurs’ lives is spent time in attending industry conferences. In AdTech and MarTech, conferences have mushroomed in all locations, specialties, sizes and all types of budgets from small meet ups to exotic and expensive Cannes of the world. One of the notable things is that most of these conferences are […]