Advertising Operations Archives - YuktaMedia

YuktaOne Media ERP Case Study | Automated Campaign Delivery and Performance Management

Learn how a large Ad Tech provider leveraged YuktaOne to deliver millions of dollars’ worth of campaigns… on time and with top performance! Customers’ Business Challenges: A large Ad Tech provider was working with Agencies to deliver their direct campaigns. There were specific challenges associated with these campaigns: Billing was done on 3rd party (Agency) […]

October 11th, 2022

Classified Ads Listing Management now gets digital with YuktaMedia

As a print publisher are you fed up with offline form submissions for Classified Listings? Well, Classified Listings have been a very important part of your business. So how are you collecting the information for the Classified from your client? If you are using the same old technique of paperwork then you must read this […]

August 23rd, 2022

Programmatic Ad Operations

In the world of Online Advertising, running ads and earning maximum revenue for your advertising business is quite crucial. If you are a web Publisher then only running ads is not sufficient but monitoring them and making sure that each and every ad impression is served to fulfill your ad inventory to maximize revenue.  What […]

May 7th, 2020

Your Ad Ops study plan to make the most of COVID-19 lockdown!

Gone are the days when Ad Operations team was just trafficking campaigns and running basic reports to check campaign pacing and fulfillment. With the advent of Programmatic ads, Ad Operations team now has to get comfortable with… 1] Complex set up of ad units 2] Working with a variety of Demand Partners 3] Complicated set […]

September 24th, 2019

DMEXCO 2019 | Discovering Publisher’s Challenges

The yearly pilgrimage to DMEXCO 2019 in Cologne, Germany turned out to a be very insightful. There were the usual behemoths like Google, Facebook, Adobe and more followed by smaller players and then by the smallest in Hall 9 called the Future Park. YuktaMedia’s booth was in Future Park in Hall 9 next to all […]

Fixing Publisher’s Broken Monetization Model

A decent part of digital entrepreneurs’ lives is spent time in attending industry conferences. In AdTech and MarTech, conferences have mushroomed in all locations, specialties, sizes and all types of budgets from small meet ups to exotic and expensive Cannes of the world. One of the notable things is that most of these conferences are […]