Advertising Operations Archives - YuktaMedia

September 24th, 2019

DMEXCO 2019 | Discovering Publisher’s Challenges

The yearly pilgrimage to DMEXCO 2019 in Cologne, Germany turned out to a be very insightful. There were the usual behemoths like Google, Facebook, Adobe and more followed by smaller players and then by the smallest in Hall 9 called the Future Park. YuktaMedia’s booth was in Future Park in Hall 9 next to all […]

Fixing Publisher’s Broken Monetization Model

A decent part of digital entrepreneurs’ lives is spent time in attending industry conferences. In AdTech and MarTech, conferences have mushroomed in all locations, specialties, sizes and all types of budgets from small meet ups to exotic and expensive Cannes of the world. One of the notable things is that most of these conferences are […]

YuktaOne Media ERP Case Study | Automated Campaign Delivery and Performance Management

Learn how a large Ad Tech provider leveraged YuktaOne to deliver millions of dollars’ worth of campaigns… on time and with top performance! Customers’ Business Challenges: A large Ad Tech provider was working with Agencies to deliver their direct campaigns. There were specific challenges associated with these campaigns: Billing was done on 3rd party (Agency) […]

July 16th, 2019

Explore how YuktaOne can help Publishers boost their YoY Revenue by up-to 25%

YuktaOne is a data aggregation tool which helps Publishers gather and analyze data from multiple demand partners – all at a single place. How Publishers can boost their revenue upto 25% YoY using YuktaOne? A. Reduce missed opportunities: Track and manage discrepancies – With YuktaOne you can compare discrepancies. If you detect higher discrepancies in […]