Case Study: Digital Asset Monetization Strategy Service
Introduction A very well-known web Publisher in the UK approached YuktaMedia a few months after COVID-19 was in full swing. Like many Publishers around the world, even this Publisher was seeing revenues and eCPM drop like there is no tomorrow. Interestingly due to lockdown, the website traffic was increasing consistently. This represented a huge opportunity […]
Case Study: YuktaOne Data-As-A-Service (DaaS)
Introduction AppMonet provides in-app display and video containers for top mobile apps and smart TV channels around the world. Through AppMonet, mobile apps can serve their users selected ads and greatly improve the user satisfaction. Hundreds of mobile apps worldwide with a combined 80 million MAU are using AppMonet. Problem and Impact: AppMonet is currently […]
Addressing Ad Network’s Ad Ops Woes
Introduction A leading Ad Network in USA, which is primarily catering to wedding related Publishers, has around 35-40 Publishers currently in their network. They also work with marquee Agencies and Brands to help them reach the right audiences via their Publishers. They manage the advertising campaigns for Agencies and Brands and monetization for these Publishers […]
How YuktaOne saved Publisher Network from an Ad and Revenue Operations Apocalypse!
Introduction: One of YuktaMedia’s US-based Customer is a large Publisher Network with over 1,500 Publishers (mostly local TV stations and news publications). They are responsible for monetizing inventory for these Publishers in their network using their proprietary CMS and inventory monetization services. This Customer uses Google Ad Manager (GAM) and more than twenty-three other DSPs, […]