Case Studies - YuktaMedia
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    June 24th, 2020

    OTT Video Content Monetization Checklist

    Here’s the approach that OTT / CTV / Gaming and Mobile Publishers should take in order to take control of their inventory monetization: 1] Solution and Technical Architecture: It is critical to understand the entire ad serving flow and its various aspects. For example: How is the ad sever being called? Where are video assets […]

    May 26th, 2020

    wfh: work from home or work from hullabaloo?

    In the past few weeks I have seen CEOs and other executives posting the fact that their team’s productivity has gone up x% (pick a number between 15-45) due to COVID-19 forcing their teams to work from home. But it’s not all sunshine and roses.  Here’s a list of challenges your team members may face… […]

    May 19th, 2020

    5 Steps For Successful Analytics Platform Implementation

    Advertising Technology had played an important role in Ad Ops. Many companies are investing in technology to reduce manual efforts and automate various business processes.  Analytics platform can be a lifesaver for Publishers, Publisher networks, Agencies, and Brands. A properly implemented analytics platform can enable identification of opportunities and risks and empower real-time data-driven decision […]

    May 8th, 2020

    The Owner-Mindset Framework

    It’s never easy, it never has been, and it never will be as a CEO / leader of your tribe / village or whatever fancy management name you give it. If you are on a mission and take ownership of that mission, any aspect of it, then you will expose yourself to the most wonderful, […]

    May 7th, 2020

    Your Ad Ops study plan to make the most of COVID-19 lockdown!

    Gone are the days when Ad Operations team was just trafficking campaigns and running basic reports to check campaign pacing and fulfillment. With the advent of Programmatic ads, Ad Operations team now has to get comfortable with… 1] Complex set up of ad units 2] Working with a variety of Demand Partners 3] Complicated set […]

    5 ways Publishers are sabotaging their revenue!

    April 28th, 2020

    Publishers, 5 traps to avoid for increasing revenue

    COVID-19 has landed Publishers in a unprecedent times. Publishers who were earlier just bleeding have now suddenly found themselves in the “death zone”. COVID-19 has dried up budgets and pushed Publishers in terminal velocity. If you look back at the past few years, you will begin to piece together a story for why Publishers find […]

    March 26th, 2020

    Why did Google ban 600 apps this February?

    You must have experienced annoying ads on mobile devices which do not have an obvious way to exit. Imagine a situation where you want to make a call in an emergency and that full page ad suddenly pops up on your screen and asks you to wait for 10 sec. Definitely not a great user […]

    March 12th, 2020

    DOOH Advertising in India and its future.

    What is DOOH Advertising?  I am sure you must have heard of DOOH Advertising if you have not been living under a rock. To decode DOOH Advertising we should first understand Out of Home (OOH) Advertising. OOH Advertising is traditional outdoor advertising. Typical OOH formats include billboards, shop ads, On-car ads etc. Digital Out of […]

    March 6th, 2020

    App-ads.txt, Are you implementing it correctly?

    March 5th, 2020 / Publisher Operations, Monetization Strategy What is App-ads.txt? Publishers have already been using ads.txt to authorize partners who can sell their digital inventory. To know more about Ads.txt you can click here. Ads.txt was designed to cater only for Desktop and Mobile web traffic. With ever increasing fraud in Mobile App traffic, […]

    June 24th, 2020

    OTT Video Content Monetization Checklist

    Here’s the approach that OTT / CTV / Gaming and Mobile Publishers should take in order to take control of their inventory monetization: 1] Solution and Technical Architecture: It is critical to understand the entire ad serving flow and its various aspects. For example: How is the ad sever being called? Where are video assets […]

    May 26th, 2020

    wfh: work from home or work from hullabaloo?

    In the past few weeks I have seen CEOs and other executives posting the fact that their team’s productivity has gone up x% (pick a number between 15-45) due to COVID-19 forcing their teams to work from home. But it’s not all sunshine and roses.  Here’s a list of challenges your team members may face… […]

    May 19th, 2020

    5 Steps For Successful Analytics Platform Implementation

    Advertising Technology had played an important role in Ad Ops. Many companies are investing in technology to reduce manual efforts and automate various business processes.  Analytics platform can be a lifesaver for Publishers, Publisher networks, Agencies, and Brands. A properly implemented analytics platform can enable identification of opportunities and risks and empower real-time data-driven decision […]

    May 8th, 2020

    The Owner-Mindset Framework

    It’s never easy, it never has been, and it never will be as a CEO / leader of your tribe / village or whatever fancy management name you give it. If you are on a mission and take ownership of that mission, any aspect of it, then you will expose yourself to the most wonderful, […]

    May 7th, 2020

    Your Ad Ops study plan to make the most of COVID-19 lockdown!

    Gone are the days when Ad Operations team was just trafficking campaigns and running basic reports to check campaign pacing and fulfillment. With the advent of Programmatic ads, Ad Operations team now has to get comfortable with… 1] Complex set up of ad units 2] Working with a variety of Demand Partners 3] Complicated set […]

    5 ways Publishers are sabotaging their revenue!

    April 28th, 2020

    Publishers, 5 traps to avoid for increasing revenue

    COVID-19 has landed Publishers in a unprecedent times. Publishers who were earlier just bleeding have now suddenly found themselves in the “death zone”. COVID-19 has dried up budgets and pushed Publishers in terminal velocity. If you look back at the past few years, you will begin to piece together a story for why Publishers find […]

    March 26th, 2020

    Why did Google ban 600 apps this February?

    You must have experienced annoying ads on mobile devices which do not have an obvious way to exit. Imagine a situation where you want to make a call in an emergency and that full page ad suddenly pops up on your screen and asks you to wait for 10 sec. Definitely not a great user […]

    March 12th, 2020

    DOOH Advertising in India and its future.

    What is DOOH Advertising?  I am sure you must have heard of DOOH Advertising if you have not been living under a rock. To decode DOOH Advertising we should first understand Out of Home (OOH) Advertising. OOH Advertising is traditional outdoor advertising. Typical OOH formats include billboards, shop ads, On-car ads etc. Digital Out of […]

    March 6th, 2020

    App-ads.txt, Are you implementing it correctly?

    March 5th, 2020 / Publisher Operations, Monetization Strategy What is App-ads.txt? Publishers have already been using ads.txt to authorize partners who can sell their digital inventory. To know more about Ads.txt you can click here. Ads.txt was designed to cater only for Desktop and Mobile web traffic. With ever increasing fraud in Mobile App traffic, […]

    February 13th, 2020

    YuktaOne Data Marketplace (DaaS) Part 2: Multi-Account Unified Reporting

    Introducing Multi-Account Unified Reporting: In Part 1 of our YuktaOne Data Marketplace blog, we saw how YuktaOne Data Marketplace help Publishers to integrate data from multiple data sources (SSPs, DSPs, Ad Servers, Social, Email, CRM, etc.) in a single Dashboard. In case missed, you can read part 1 here : https://yuktamedia.com/yuktaone-data-marketplace/ YuktaMedia team has successfully completed […]

    December 12th, 2019

    Data Aggregation Platform Selection Checklist

    Recently there one of the Publishers’ asked a question about data aggregation platform to help them collect and process data from various systems that they work with on a daily basis. The response was so overwhelming that it was almost confusing!!! Hence, decided to create a quick checklist to help Publishers, Publisher Networks and Agencies […]

    September 24th, 2019

    DMEXCO 2019 | Discovering Publisher’s Challenges

    The yearly pilgrimage to DMEXCO 2019 in Cologne, Germany turned out to a be very insightful. There were the usual behemoths like Google, Facebook, Adobe and more followed by smaller players and then by the smallest in Hall 9 called the Future Park. YuktaMedia’s booth was in Future Park in Hall 9 next to all […]

    August 12th, 2019

    Revenue Reconciliation through YuktaOne

    Are you an Account Manager? Or from Finance Team? If yes, then meetings with clients, email communications, phone calls, Power Point presentations are not new for you. What do you think if your day to day job is getting automated? I mean not the meetings and phone calls but, generating complex daily / monthly revenue […]

    Fixing Publisher’s Broken Monetization Model

    A decent part of digital entrepreneurs’ lives is spent time in attending industry conferences. In AdTech and MarTech, conferences have mushroomed in all locations, specialties, sizes and all types of budgets from small meet ups to exotic and expensive Cannes of the world. One of the notable things is that most of these conferences are […]

    YuktaOne Media ERP Case Study | Automated Campaign Delivery and Performance Management

    Learn how a large Ad Tech provider leveraged YuktaOne to deliver millions of dollars’ worth of campaigns… on time and with top performance! Customers’ Business Challenges: A large Ad Tech provider was working with Agencies to deliver their direct campaigns. There were specific challenges associated with these campaigns: Billing was done on 3rd party (Agency) […]

    July 16th, 2019

    Explore how YuktaOne can help Publishers boost their YoY Revenue by up-to 25%

    YuktaOne is a data aggregation tool which helps Publishers gather and analyze data from multiple demand partners – all at a single place. How Publishers can boost their revenue upto 25% YoY using YuktaOne? A. Reduce missed opportunities: Track and manage discrepancies – With YuktaOne you can compare discrepancies. If you detect higher discrepancies in […]

    July 8th, 2019

    10 Questions Every Publisher should ask when selecting an Ad Network / Demand Partner

    Publishers are trying to increase monetization of their website with Programmatic advertising, header bidding, direct campaigns, with the help of their sales and ad ops teams. To do so Publishers are always in search of a good Ad Network / Demand Partner. Publishers first need to understand various aspects of their inventory. To achieve this, […]

    July 2nd, 2019

    Technical Blog Series: Part 1 – What is Git?

    Git is a version control system (VCS) for tracking changes in project directory and manage source code. It is free and open source. A complete long-term change history of every file. This means every change made by many individuals over the years. Git takes snapshots of a project, and stores those snapshots as unique versions. […]

    Top 5 Data Management Challenges for Digital Transformation

    With digital transformation of businesses in full swing, data has now become the life line of businesses. Most businesses work with a number of entities and exchange business data with them. For some businesses, data exchange is happening with the organization across various team. But managing data is easier said than done. Here are some […]

    Data-driven approach for Google’s First Price Auction (1PA)

    Google’s unified first-price auction series: In first part we discussed “Everything you need to know about Unified first-price auction in Google Ad Manager”. In case you have missed, click here to read it. To continue from part 1 of this blog series, we will discuss about “How Publishers can adjust their Programmatic strategy for Unified first-price […]

    Everything you need to know about Unified first-price auction in Google Ad Manager

    Unified First-Price Auctions and Unified Pricing Rules in Google Ad Manager (GAM) Starting Monday, June 10 2019 Google will start testing unified first-price auction (1PA) on 1% of Ad Exchange traffic. This traffic will be randomly chosen by GAM’s algorithms. This transition phase will be continued until late July 2019 and 100% of your Ad […]

    April 16th, 2019

    YuktaOne Data Marketplace

    YuktaMedia, provider of YuktaOne Media ERP for Publishers, Brands and Agencies, introduces YuktaOne Data Marketplace with hundreds of integrations from SSPs, DSPs, Ad Servers, Social Media platforms, CRMs and much more. With these API integrations, Data Marketplace users are able to get data from any of the systems (Social, CRM, Affiliate Marketing, Ad Tech, etc.) […]

    YuktaMedia Introduces Alexa skill “Treasure chest” for Ad and Revenue Ops

    YuktaMedia, provider of YuktaOne Media ERP for Publishers, Brands and Agencies, announced general availability of integration of its YuktaOne Media ERP and Amazon Alexa. Named aptly, the Alexa skill is called ‘Treasure Chest’ because it helps YuktaOne users unlock valuable actionable insights which enable to take them data driven decisions. On the Publisher side, Treasure […]

    March 8th, 2019

    Publishers, Are You Still Running Your Business with Spreadsheets?

    Back when I started my career in the early 2000s, I used to work in software-powered logistics. Almost everything was done manually (read: spreadsheets). Entire manufacturing businesses were stitched together with spreadsheets. Every department had its own MS-Excel spreadsheets. Thank God for Microsoft Excel! I wonder how businesses were managed before that! Then, as a […]

    5 Steps to Determine Your Google AdX Floor Price

    In Part 1 of our Price Floor Determination series, we discussed the best practices in setting up price floor rules in Google Ad Exchange (AdX). We discussed various aspects which are helpful in the determination of floor price. If you haven’t read Part 1 please click here. In this article, we will be discussing how […]

    February 22nd, 2019

    How to Determine Google AdX Price Floor Rules

    Price floor rules in Google Ad Exchange (AdX) are used to allow programmatic bidders to win an impression at or above a certain floor price set by the publisher. This helps Publishers increase their bid prices and hence increase their revenue. Creating granular pricing rules helps to analyze the performance/impact of rules accurately. The buyers […]

    5 Ways to Avoid Campaign Under Delivery for Campaign Managers

    If you are a campaign manager at a leading Media Agency or Publisher you know how media buyer’s behavior has changed in the past five years, with the advent of programmatic inventory buys, they are now: Moving towards more inventory spot buys Wanting to keep more options open because they are shifting budgets more often […]

    Succeeding in a new role as Revenue Ops Manager

    Revenue Operations in a Media / Publishing company is not the easiest job to execute these days. Revenue Ops teams are responsible for a number of deliverables and many of those deliverables are dependent on things that are out of their control. For example, revenue and profitability reports which are dependent on the set up […]

    Challenges in Managing Campaigns Effectively

    As we start the new year after busy Q4 of 2018, there’s a lot on mind. It’s a time to step back and see what worked and what didn’t and get ready for even busier Q4 of 2019. But the preparation has to start form beginning of 2019 itself, so that we are not scrambling […]

    October 10th, 2018

    What Next?

    Work in great workplace that thrives on ideas and opportunities. Get ready to lead and influence change to make a difference… YuktaMedia is growing fast and our team had an opportunity to travel in India / Abroad to attend conferences, expo’s and meet our customers! Join our hands to explore the world around you.  

    Ad & Revenue Ops 2.0 – The Data-Driven Age

    For those who have been doing Ad Operations for the last 5 to 10 years, I’m sure, have seen a ton of changes in way Ad Operations has evolved… for example:   There are many ad servers and other platforms (SSPs / DSPs, etc.) that you have to work with at any given point in […]

    Are you getting CRUSHED by your data?

    If you are a Publisher who is using Programmatic selling in any way, shape or form, then you must be dealing with a nightmare of working with loads of data… here are some common symptoms that show that you have data management challenge:   You are using MS Excel and it crashes frequently due to […]

    Five Reasons Why Header Bidding May Not Be Working for You

    Recently, the team here at YuktaMedia has been helping publishers that are looking to take advantage of all the benefits of header bidding to determine and implement the right header bidding strategy and setup for their business’ unique needs—whether they want to use Prebid.js or another technology provider. It’s no secret that header bidding has […]

    Beyond Data Aggregation

    Data aggregation is an integral part of a strong publisher business strategy. Collecting all of your data in a single place in an easy-to-use and streamlined way makes it simple to optimize your business. At YuktaMedia, we work with publishers every day, and these are some of the questions we hear on a regular basis: […]

    Successful Data Aggregation Platform Implementation Strategy

    We talk to lot of Publishers who have implemented data aggregation platform and most of them replied they are not getting much out of it. So, we were curious and we studied bunch of Publishers over a period of time to find out where things went wrong. Most frequently asked questions by Publishers were – […]

    February 14th, 2018

    Do you Need a Data Aggregation Platform?

    Many publishers find themselves using multiple demand source platforms. This can lead to a variety of challenges, not the least of which is how to manage data aggregation when each of your demand partners uses a different platform. In order to manage your business successfully, you need a clear view of all of your data […]

    Solving Publisher’s Revenue Management Challenges

    Nowadays, Publishers are not limited to use only direct campaigns as a revenue generation stream. They use multiple revenue generation streams such as: Programmatic, Direct, Open Auction, E-mail campaigns, Social Media etc. In order to generate revenue, Publishers use different systems to execute their monetization strategy. All of their revenue data is spread across different […]

    June 27th, 2017

    How to traffic Native ads?

    In the first part of Native Ads blog series we discussed about Native ads, their benefits and how they are more effective as compared to other types of ads. In this blog, we will discuss how to traffic Native ads on Google’s DFP ad server. The process for creating native ads may be different for […]

    June 15th, 2017

    Native ads – The Next Big thing in Online Advertising

    So, you have heard about Native advertising and you might be curious about it. We are all aware of traditional ways of advertising which includes advertising through newspapers, magazines, radio, television, email advertising, door to door advertising etc. Although these methods are effective in their own ways, there are some limitations such as: Information sharing […]

    September 13th, 2016

    10 Points Checklist to Get Ready for Busy Q’4

    This post was originally published on LinkedIn Pulse by Aditya Bhelande. It’s that time of the year… Q’4 is arriving soon… Snow, Christmas and rush to deliver campaigns! Budget is ‘use it or lose it’ and there’s the pressure to reach the audience of your choice. Here are the few things you can do to […]

    Getting Started with Programmatic Ad Ops – Part 2

    This post was originally posted on LinkedIn Pulse by Aditya Bhelande Before I get started on this post, firstly, I would like to thank all the folks who read the previous post and have some excellent thoughts with me. With that said, let’s get into this post, which focuses on your first couple of weeks […]

    August 4th, 2016

    First 90 days as Programmatic Ad Ops – Part I

    This post was originally posted on LinkedIn Pulse by Aditya Bhelande This is a four part blog series for folks who are new to  the world of Programmatic Ad Ops and are wanting to quickly position themselves for success in this role… If you are working in Digital / Online Media industry and your job […]

    April 10th, 2016

    Turning Ad Operations into a Opportunity Generation Center

    This post was originally posted on LinkedIn Pulse by Aditya Bhelande Publishers are today faced with a plethora of industry best practices and technologies that are rapidly evolving. This poses a dual challenge for Ad Ops team who have to be ready to quickly learn the new practices / technologies but also use it to […]

    August 28th, 2015

    5 Steps for taming your Discrepancies Monster!

    This post was originally posted on LinkedIn Pulse by Aditya Bhelande For anyone of us who has been in Ad Operations or Ad Tech, whether on Buys side or Sell side, has experienced the bane of ‘the evil discrepancies’. No one is spared from the wrath of impressions and click discrepancies. So much so that […]

    August 23rd, 2015

    Inventory Monetization and Data Management Challenge

    This post was originally published on LinkedIn Pulse. Most Publishers today want to have options when it comes to monetizing their display, mobile and video inventory. Publishers typically will have a ad server, a couple partners for video ads, a few for mobile ads and another set for monetizing display ads. In a recent survey […]

  • YuktaMedia Case Studies

    YuktaOne Data Marketplace

    April 6th, 2020

    Case Study: YuktaOne Data-As-A-Service (DaaS)

    Introduction AppMonet provides in-app display and video containers for top mobile apps and smart TV channels around the world. Through AppMonet, mobile apps can serve their users selected ads and greatly improve the user satisfaction. Hundreds of mobile apps worldwide with a combined 80 million MAU are using AppMonet. Problem and Impact: AppMonet is currently […]

    April 1st, 2020

    Addressing Ad Network’s Ad Ops Woes

    Introduction A leading Ad Network in USA, which is primarily catering to wedding related Publishers, has around 35-40 Publishers currently in their network. They also work with marquee Agencies and Brands to help them reach the right audiences via their Publishers. They manage the advertising campaigns for Agencies and Brands and monetization for these Publishers […]

    March 16th, 2020

    How YuktaOne saved Publisher Network from an Ad and Revenue Operations Apocalypse!

    Introduction: One of YuktaMedia’s US-based Customer is a large Publisher Network with over 1,500 Publishers (mostly local TV stations and news publications). They are responsible for monetizing inventory for these Publishers in their network using their proprietary CMS and inventory monetization services. This Customer uses Google Ad Manager (GAM) and more than twenty-three other DSPs, […]

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YuktaMedia’s knowledgeable and experienced Ad Ops team has provided unparalleled support for Rotana sites by leveraging YuktaOne Media ERP for automated real-time reporting, revenue tracking, campaign pacing, performance and delivery.

Abir El Naboulsi

Sales Strategy Partner

“Working with the Yuktamedia team has given our company the extra support we needed to expand our business. The YuktaOne platform has reduced reporting hours significantly, allowing our internal team more time to focus on other initiatives. And our partners love having instant access to their data through a clean UI. We’ve worked with several outsourced teams over the years and Yuktamedia stands out because of their dedication to our success. It isn’t just about completing a task, Aditya’s team cares about producing quality results.”

Marisol Perez

Business Operations & Strategic
Partnerships | Digital Advertising

YuktaMedia has been an invaluable partner, helping us monitor our business KPIs with their platform. They build and maintain data connections quickly and they are very responsive to all our requests.

Jeffrey Wu

Senior Director, Global Operations

YuktaOne Media ERP has helped transform our client's business and has become an essential part of their ad and revenue operations. The Yukta team is knowledgeable, responsive and professional. We look to work with them whenever we can.

Stefanie Beach

Founder and CEO

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Are you a COVID-19 revenue impacted Publisher? Let's discuss Revenue challenges... Email us: info@yuktamedia.com