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Updates, News and Helpful content
January 20th, 2021
Meet The Experts, Part-8: Interview with Hari Shankar
YuktaMedia is excited to introduce the eighth speaker in the “Meet The Experts” series. The objective of this series is to interview leading professionals in the digital publishing industry around the globe. The goal is to learn from the experts, especially now, that the Publishing industry is hurting the most. We hope that by sharing and learning […]
November 26th, 2020
Poll: What is the most useful feature of a data analytics tool?
Some time back it was all about data (to some extent it still is!) and when we were burdened with data, we needed a tool to manage it, that led to the discovery of a data analytics tool, and now just like any other app in your smartphone, it also requires an update from time […]
October 28th, 2020
Meet The Experts, Part-7: Interview with Sophie Toth
YuktaMedia is excited to introduce the seventh speaker in the “Meet The Experts” series. The objective of this series is to interview leading professionals in the digital publishing industry around the globe. The goal is to learn from the experts, especially now, that the Publishing industry is hurting the most. We hope that by sharing and learning […]
October 20th, 2020
Meet The Experts, Part-6: Interview with Iván Falótico
YuktaMedia is excited to introduce the sixth speaker in the “Meet The Experts” series. The objective of this series is to interview leading professionals in the digital publishing industry around the globe. The goal is to learn from the experts, especially now, that the Publishing industry is hurting the most. We hope that by sharing and learning […]
October 15th, 2020
Meet The Experts, Part-5: Interview with Sagar Kapoor
YuktaMedia is excited to introduce the fifth speaker in the “Meet The Experts” series. The objective of this series is to interview leading professionals in the digital publishing industry around the globe. The goal is to learn from the experts, especially now, that the Publishing industry is hurting the most. We hope that by sharing and learning […]
September 29th, 2020
Meet The Experts, Part-4: Interview with Kautsar Ikrami
YuktaMedia is excited to introduce the fourth speaker in the “Meet The Experts” series. The goal of this series is to interview leading professionals in the digital publishing industry around the globe. The goal is to learn from the experts, especially now, that the Publishing industry is hurting the most. We hope that by sharing and learning […]
YuktaMedia AMA Session Highlights – Vol. 1
YuktaMedia hosted an AMA session for Publishers to get ready for Q ‘4 and there were many interesting questions from inquisitive Publishers. The majority of Publishers are in the final stages for getting ready for Q ‘4. Many Publishers are concerned about the revenue goals this Q’4 and expect a moderate jump in their revenue […]
September 14th, 2020
Simply put, OTT is on FIRE!!! Consumption is up globally, new content is being distributed via OTT at never before seen rate, revenues are up (both advertising and subscription) and we are just at the tip of the iceberg. Tech Mahindra published a study in mid-May 2020 on the future of OTT which gives an […]
September 10th, 2020
Meet The Experts, Part-3: Interview with Pradeep Vankamamidi
YuktaMedia is excited to introduce the third speaker in the “Meet The Experts” series. The goal of this series is to interview leading professionals in the digital publishing industry around the globe. The goal is to learn from the experts, especially now, that the Publishing industry is hurting the most. We hope that by sharing and learning […]
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YuktaMedia Case Studies
January 7th, 2021
BUILDING ENTERPRISE FINTECH APPLICATIONS USING YUKTAONE
Background Finance applications used by Banks (Retail and Commercial) have been slow to adopt new technologies for a couple of reasons: Regulations Data Security Siloed Operations The only exception being high speed transaction (buy and sell) systems used by stock markets. Most other applications are monolithic without a proper user friendly user interface. As can […]
August 21st, 2020
Case Study: Digital Asset Monetization Strategy Service
Introduction A very well-known web Publisher in the UK approached YuktaMedia a few months after COVID-19 was in full swing. Like many Publishers around the world, even this Publisher was seeing revenues and eCPM drop like there is no tomorrow. Interestingly due to lockdown, the website traffic was increasing consistently. This represented a huge opportunity […]
April 6th, 2020
Case Study: YuktaOne Data-As-A-Service (DaaS)
Introduction AppMonet provides in-app display and video containers for top mobile apps and smart TV channels around the world. Through AppMonet, mobile apps can serve their users selected ads and greatly improve the user satisfaction. Hundreds of mobile apps worldwide with a combined 80 million MAU are using AppMonet. Problem and Impact: AppMonet is currently […]
April 1st, 2020
Addressing Ad Network’s Ad Ops Woes
Introduction A leading Ad Network in USA, which is primarily catering to wedding related Publishers, has around 35-40 Publishers currently in their network. They also work with marquee Agencies and Brands to help them reach the right audiences via their Publishers. They manage the advertising campaigns for Agencies and Brands and monetization for these Publishers […]
March 16th, 2020
How YuktaOne saved Publisher Network from an Ad and Revenue Operations Apocalypse!
Introduction: One of YuktaMedia’s US-based Customer is a large Publisher Network with over 1,500 Publishers (mostly local TV stations and news publications). They are responsible for monetizing inventory for these Publishers in their network using their proprietary CMS and inventory monetization services. This Customer uses Google Ad Manager (GAM) and more than twenty-three other DSPs, […]

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