YuktaMedia hosted an AMA session for Publishers to get ready for Q ‘4 and there were many interesting questions from inquisitive Publishers. The majority of Publishers are in the final stages for getting ready for Q ‘4. Many Publishers are concerned about the revenue goals this Q’4 and expect a moderate jump in their revenue […]

Simply put, OTT is on FIRE!!! Consumption is up globally, new content is being distributed via OTT at never before seen rate, revenues are up (both advertising and subscription) and we are just at the tip of the iceberg. Tech Mahindra published a study in mid-May 2020 on the future of OTT which gives an […]

YuktaMedia is excited to introduce the third speaker in the “Meet The Experts” series. The goal of this series is to interview leading professionals in the digital publishing industry around the globe. The goal is to learn from the experts, especially now, that the Publishing industry is hurting the most. We hope that by sharing and learning […]

YuktaMedia is excited to introduce the second speaker in the “Meet The Experts” series. The goal of this series is to interview leading professionals in the digital publishing industry around the globe. The goal is to learn from the experts, especially now, that the Publishing industry is hurting the most. We hope that by sharing […]

Dipika Priya (SAMACHARLIVE) – About you (As an individual) Aditya Bhelande (YuktaMedia, Founder and CEO) – I’m a Product Manager by trade, with degrees in Industrial Engineering and Management. Had an opportunity to work in large corporate’s like Oracle and Yahoo in USA as well as startups like Dorado and PubMatic before starting YuktaMedia about […]

YuktaMedia is excited to introduce the first speaker in the “Meet The Experts” series. The goal of this series is to interview leading professionals in the digital publishing industry around the globe. The goal is to learn from the experts, especially now, that the Publishing industry is hurting the most. We hope that by sharing […]

Just like any business, Publishers need to track KPIs for their business, especially revenue generated from programmatic every day to get an idea about the business. Publisher’s Ad Ops team spends the majority of their time generating reports. This includes activities like data collection, data processing, report generation, and then report distribution. After working with […]

OTT is by far the hottest word after COVID-19 since the pandemic hit. There’s OTT everywhere… on your TV, on your phones, on your laptops… it’s a universal form of content distribution and content consumption. Ad money is moving to OTT, subscription money is moving to OTT… OTT has become a money magnet, and everyone […]

A few months ago, ISBA released its Programmatic Transparency report. Much of what came out of it was nothing new. It was like addressing the elephant in the Digital Advertising room. Most players in the Programmatic ecosystem know that since the inception there has been lack of transparency, growth of Programmatic only gives it a […]