You must have experienced annoying ads on mobile devices which do not have an obvious way to exit. Imagine a situation where you want to make a call in an emergency and that full page ad suddenly pops up on your screen and asks you to wait for 10 sec. Definitely not a great user […]

What is DOOH Advertising?  I am sure you must have heard of DOOH Advertising if you have not been living under a rock. To decode DOOH Advertising we should first understand Out of Home (OOH) Advertising. OOH Advertising is traditional outdoor advertising. Typical OOH formats include billboards, shop ads, On-car ads etc. Digital Out of […]

March 5th, 2020 / Publisher Operations, Monetization Strategy What is App-ads.txt? Publishers have already been using ads.txt to authorize partners who can sell their digital inventory. To know more about Ads.txt you can click here. Ads.txt was designed to cater only for Desktop and Mobile web traffic. With ever increasing fraud in Mobile App traffic, […]

Introducing Multi-Account Unified Reporting: In Part 1 of our YuktaOne Data Marketplace blog, we saw how YuktaOne Data Marketplace help Publishers to integrate data from multiple data sources (SSPs, DSPs, Ad Servers, Social, Email, CRM, etc.) in a single Dashboard. In case missed, you can read part 1 here : https://yuktamedia.com/yuktaone-data-marketplace/ YuktaMedia team has successfully completed […]

Recently there one of the Publishers’ asked a question about data aggregation platform to help them collect and process data from various systems that they work with on a daily basis. The response was so overwhelming that it was almost confusing!!! Hence, decided to create a quick checklist to help Publishers, Publisher Networks and Agencies […]

The yearly pilgrimage to DMEXCO 2019 in Cologne, Germany turned out to a be very insightful. There were the usual behemoths like Google, Facebook, Adobe and more followed by smaller players and then by the smallest in Hall 9 called the Future Park. YuktaMedia’s booth was in Future Park in Hall 9 next to all […]

Are you an Account Manager? Or from Finance Team? If yes, then meetings with clients, email communications, phone calls, Power Point presentations are not new for you. What do you think if your day to day job is getting automated? I mean not the meetings and phone calls but, generating complex daily / monthly revenue […]

A decent part of digital entrepreneurs’ lives is spent time in attending industry conferences. In AdTech and MarTech, conferences have mushroomed in all locations, specialties, sizes and all types of budgets from small meet ups to exotic and expensive Cannes of the world. One of the notable things is that most of these conferences are […]

Learn how a large Ad Tech provider leveraged YuktaOne to deliver millions of dollars’ worth of campaigns… on time and with top performance! Customers’ Business Challenges: A large Ad Tech provider was working with Agencies to deliver their direct campaigns. There were specific challenges associated with these campaigns: Billing was done on 3rd party (Agency) […]

YuktaOne is a data aggregation tool which helps Publishers gather and analyze data from multiple demand partners – all at a single place. How Publishers can boost their revenue upto 25% YoY using YuktaOne? A. Reduce missed opportunities: Track and manage discrepancies – With YuktaOne you can compare discrepancies. If you detect higher discrepancies in […]

Publishers are trying to increase monetization of their website with Programmatic advertising, header bidding, direct campaigns, with the help of their sales and ad ops teams. To do so Publishers are always in search of a good Ad Network / Demand Partner. Publishers first need to understand various aspects of their inventory. To achieve this, […]

Git is a version control system (VCS) for tracking changes in project directory and manage source code. It is free and open source. A complete long-term change history of every file. This means every change made by many individuals over the years. Git takes snapshots of a project, and stores those snapshots as unique versions. […]

With digital transformation of businesses in full swing, data has now become the life line of businesses. Most businesses work with a number of entities and exchange business data with them. For some businesses, data exchange is happening with the organization across various team. But managing data is easier said than done. Here are some […]

Google’s unified first-price auction series: In first part we discussed “Everything you need to know about Unified first-price auction in Google Ad Manager”. In case you have missed, click here to read it. To continue from part 1 of this blog series, we will discuss about “How Publishers can adjust their Programmatic strategy for Unified first-price […]

Unified First-Price Auctions and Unified Pricing Rules in Google Ad Manager (GAM) Starting Monday, June 10 2019 Google will start testing unified first-price auction (1PA) on 1% of Ad Exchange traffic. This traffic will be randomly chosen by GAM’s algorithms. This transition phase will be continued until late July 2019 and 100% of your Ad […]

YuktaMedia, provider of YuktaOne Media ERP for Publishers, Brands and Agencies, introduces YuktaOne Data Marketplace with hundreds of integrations from SSPs, DSPs, Ad Servers, Social Media platforms, CRMs and much more. With these API integrations, Data Marketplace users are able to get data from any of the systems (Social, CRM, Affiliate Marketing, Ad Tech, etc.) […]

YuktaMedia, provider of YuktaOne Media ERP for Publishers, Brands and Agencies, announced general availability of integration of its YuktaOne Media ERP and Amazon Alexa. Named aptly, the Alexa skill is called ‘Treasure Chest’ because it helps YuktaOne users unlock valuable actionable insights which enable to take them data driven decisions. On the Publisher side, Treasure […]

Back when I started my career in the early 2000s, I used to work in software-powered logistics. Almost everything was done manually (read: spreadsheets). Entire manufacturing businesses were stitched together with spreadsheets. Every department had its own MS-Excel spreadsheets. Thank God for Microsoft Excel! I wonder how businesses were managed before that! Then, as a […]

In Part 1 of our Price Floor Determination series, we discussed the best practices in setting up price floor rules in Google Ad Exchange (AdX). We discussed various aspects which are helpful in the determination of floor price. If you haven’t read Part 1 please click here. In this article, we will be discussing how […]

Price floor rules in Google Ad Exchange (AdX) are used to allow programmatic bidders to win an impression at or above a certain floor price set by the publisher. This helps Publishers increase their bid prices and hence increase their revenue. Creating granular pricing rules helps to analyze the performance/impact of rules accurately. The buyers […]

If you are a campaign manager at a leading Media Agency or Publisher you know how media buyer’s behavior has changed in the past five years, with the advent of programmatic inventory buys, they are now: Moving towards more inventory spot buys Wanting to keep more options open because they are shifting budgets more often […]

Revenue Operations in a Media / Publishing company is not the easiest job to execute these days. Revenue Ops teams are responsible for a number of deliverables and many of those deliverables are dependent on things that are out of their control. For example, revenue and profitability reports which are dependent on the set up […]

As we start the new year after busy Q4 of 2018, there’s a lot on mind. It’s a time to step back and see what worked and what didn’t and get ready for even busier Q4 of 2019. But the preparation has to start form beginning of 2019 itself, so that we are not scrambling […]

Work in great workplace that thrives on ideas and opportunities. Get ready to lead and influence change to make a difference… YuktaMedia is growing fast and our team had an opportunity to travel in India / Abroad to attend conferences, expo’s and meet our customers! Join our hands to explore the world around you.  

For those who have been doing Ad Operations for the last 5 to 10 years, I’m sure, have seen a ton of changes in way Ad Operations has evolved… for example:   There are many ad servers and other platforms (SSPs / DSPs, etc.) that you have to work with at any given point in […]

If you are a Publisher who is using Programmatic selling in any way, shape or form, then you must be dealing with a nightmare of working with loads of data… here are some common symptoms that show that you have data management challenge:   You are using MS Excel and it crashes frequently due to […]

Recently, the team here at YuktaMedia has been helping publishers that are looking to take advantage of all the benefits of header bidding to determine and implement the right header bidding strategy and setup for their business’ unique needs—whether they want to use Prebid.js or another technology provider. It’s no secret that header bidding has […]

Data aggregation is an integral part of a strong publisher business strategy. Collecting all of your data in a single place in an easy-to-use and streamlined way makes it simple to optimize your business. At YuktaMedia, we work with publishers every day, and these are some of the questions we hear on a regular basis: […]

We talk to lot of Publishers who have implemented data aggregation platform and most of them replied they are not getting much out of it. So, we were curious and we studied bunch of Publishers over a period of time to find out where things went wrong. Most frequently asked questions by Publishers were – […]

Many publishers find themselves using multiple demand source platforms. This can lead to a variety of challenges, not the least of which is how to manage data aggregation when each of your demand partners uses a different platform. In order to manage your business successfully, you need a clear view of all of your data […]

Nowadays, Publishers are not limited to use only direct campaigns as a revenue generation stream. They use multiple revenue generation streams such as: Programmatic, Direct, Open Auction, E-mail campaigns, Social Media etc. In order to generate revenue, Publishers use different systems to execute their monetization strategy. All of their revenue data is spread across different […]

In the first part of Native Ads blog series we discussed about Native ads, their benefits and how they are more effective as compared to other types of ads. In this blog, we will discuss how to traffic Native ads on Google’s DFP ad server. The process for creating native ads may be different for […]

So, you have heard about Native advertising and you might be curious about it. We are all aware of traditional ways of advertising which includes advertising through newspapers, magazines, radio, television, email advertising, door to door advertising etc. Although these methods are effective in their own ways, there are some limitations such as: Information sharing […]

This post was originally published on LinkedIn Pulse by Aditya Bhelande. It’s that time of the year… Q’4 is arriving soon… Snow, Christmas and rush to deliver campaigns! Budget is ‘use it or lose it’ and there’s the pressure to reach the audience of your choice. Here are the few things you can do to […]

This post was originally posted on LinkedIn Pulse by Aditya Bhelande Before I get started on this post, firstly, I would like to thank all the folks who read the previous post and have some excellent thoughts with me. With that said, let’s get into this post, which focuses on your first couple of weeks […]

This post was originally posted on LinkedIn Pulse by Aditya Bhelande This is a four part blog series for folks who are new to  the world of Programmatic Ad Ops and are wanting to quickly position themselves for success in this role… If you are working in Digital / Online Media industry and your job […]

This post was originally posted on LinkedIn Pulse by Aditya Bhelande Publishers are today faced with a plethora of industry best practices and technologies that are rapidly evolving. This poses a dual challenge for Ad Ops team who have to be ready to quickly learn the new practices / technologies but also use it to […]

This post was originally posted on LinkedIn Pulse by Aditya Bhelande For anyone of us who has been in Ad Operations or Ad Tech, whether on Buys side or Sell side, has experienced the bane of ‘the evil discrepancies’. No one is spared from the wrath of impressions and click discrepancies. So much so that […]

This post was originally published on LinkedIn Pulse. Most Publishers today want to have options when it comes to monetizing their display, mobile and video inventory. Publishers typically will have a ad server, a couple partners for video ads, a few for mobile ads and another set for monetizing display ads. In a recent survey […]