Category: AdTech
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July 12th, 2024
What’s Next in AdTech (And What That Means for Publishers)
The AdTech landscape is in continuous evolution. Some tectonic shifts are underway, which could redefine how publishers connect audiences and better monetize their content. Still, one truth in this advancing landscape remains unchanged: content is still king. However, gone are the days when publishers could rely solely on traditional display ads and third-party cookies. These […]