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Category: Media ERP
Beyond OTT : Why Connected TV is More Relevant Than Ever for Advertisers
Given that headlines around the future of media are now dominated by streaming platforms and Over-The-Top (OTT) services, it can be easy to assume that Connected TV (CTV) is taking a backseat. But nothing could be farther from the truth. While OTT completely transformed content delivery, CTV slowly but surely has established itself as a […]
September 12th, 2024
5 Must-Have Features for an ERP for Publishers (aka Media ERP)
Most enterprises now believe that Enterprise Resource Planning (ERP) software is one of the best investments a business can make today. It’s well known that ERP builds process efficiency and meaningfully brings together various business areas like finance, sales, and inventory management, etc., together. It delivers fast insights, drives seamless collaboration across various functions and […]
July 2nd, 2024
Six Reasons Why Digital Publishing Operations Needs a Media ERP!
The proliferation of mobile devices and data plans has driven the steady growth of digital publishing. The Business Research Company says it will be worth $79.6 billion by 2028. According to Guideline data, digital ad spending is also on the rise, up by 18% in Q1 ’24. While all this spells good news for digital […]