OTT Archives - YuktaMedia

July 29th, 2020

Production Houses moving from Cinema to OTT

OTT is by far the hottest word after COVID-19 since the pandemic hit. There’s OTT everywhere… on your TV, on your phones, on your laptops… it’s a universal form of content distribution and content consumption. Ad money is moving to OTT, subscription money is moving to OTT… OTT has become a money magnet, and everyone […]

June 24th, 2020

OTT Video Content Monetization Checklist

Here’s the approach that OTT / CTV / Gaming and Mobile Publishers should take in order to take control of their inventory monetization: 1] Solution and Technical Architecture: It is critical to understand the entire ad serving flow and its various aspects. For example: How is the ad sever being called? Where are video assets […]

Are you a COVID-19 revenue impacted Publisher? Let's discuss Revenue challenges... Email us: info@yuktamedia.com