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Tag: DigitalPublisher
July 23rd, 2024
Why We Believe Digitally-optimized Operations Can Be the Secret Weapon in an Uber-competitive Publishing World
The publishing landscape is a battlefield. In a content-saturated world, media brands – from news websites to YouTube channels and OTT platforms – are locked in an eternal struggle for eyeballs and clicks. The pressure is on to constantly churn out fresh, engaging content and attract loyal advertisers. Is success sustainable in this hyper-competitive environment? […]
July 12th, 2024
What’s Next in AdTech (And What That Means for Publishers)
The AdTech landscape is in continuous evolution. Some tectonic shifts are underway, which could redefine how publishers connect audiences and better monetize their content. Still, one truth in this advancing landscape remains unchanged: content is still king. However, gone are the days when publishers could rely solely on traditional display ads and third-party cookies. These […]
July 2nd, 2024
Six Reasons Why Digital Publishing Operations Needs a Media ERP!
The proliferation of mobile devices and data plans has driven the steady growth of digital publishing. The Business Research Company says it will be worth $79.6 billion by 2028. According to Guideline data, digital ad spending is also on the rise, up by 18% in Q1 ’24. While all this spells good news for digital […]