Campaign Management - Episode 1: The Basics - YuktaMedia

June 29th, 2022

Campaign Management – Episode 1: The Basics

YuktaMedia is excited to introduce its first episode of the Video Cast Series. The objective of this series is to share our knowledge and expertise in the field of AdTech. Our in-house team members are leading professionals in the AdTech industry. The goal is to share our knowledge with you and especially in this episode you will get to know about Campaign Management.

Topics Covered:

  1. What is campaign management?
  2. What are the pillars of campaign management?
  3. What is Campaign Planning?
  4. Campaign Executing
    A) Media Plan execution
    B) Campaign setup on Platforms
    C) Assigning creatives to Campaign
    D) Asset approval for Campaign
    E) QA for Campaign
    F) Campaign Launch
  5. Campaign Tracking & Campaign Pacing
  6. Performance Analysis & Optimization

Feel free to Contact Us for any help regarding your Campaign Pacing and Campaign Management Issues.

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Aditya Bhelande

Aditya Bhelande

Aditya is the founder & managing partner at YuktaMedia. He has rich global experience in Digital Media having worked with large Publisher and Media Houses. That paired with deep technical knowledge of enterprise systems has let him found and lead YuktaMedia and create and drive the YuktaOne platform.

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