Ad & Revenue Operations Archives - YuktaMedia
Why must Publishers outsource their Ad Operations

September 7th, 2022

Why must Publishers outsource their Ad Operations?

There are various activities and tasks which Publishers have to perform. The main task is to focus on creative content creation so that more and more audiences get attached to their platforms. With digital viewership going high, revenue from Online Ads is very important to Publishers. For maximizing the online ads revenue, Publishers must have […]

Programmatic Analytics – Video Cast Episode 2

YuktaMedia is excited to introduce its second episode of the Video Cast Series. The objective of this series is to share our knowledge and expertise in the field of AdTech. Our in-house team members are leading professionals in the AdTech industry. The goal is to share our knowledge with you and especially in this episode […]

August 17th, 2020

Programmatic Reporting Best Practices

Just like any business, Publishers need to track KPIs for their business, especially revenue generated from programmatic every day to get an idea about the business. Publisher’s Ad Ops team spends the majority of their time generating reports. This includes activities like data collection, data processing, report generation, and then report distribution. After working with […]

5 ways Publishers are sabotaging their revenue!

April 28th, 2020

Publishers, 5 traps to avoid for increasing revenue

COVID-19 has landed Publishers in a unprecedent times. Publishers who were earlier just bleeding have now suddenly found themselves in the “death zone”. COVID-19 has dried up budgets and pushed Publishers in terminal velocity. If you look back at the past few years, you will begin to piece together a story for why Publishers find […]

March 6th, 2020

App-ads.txt, Are you implementing it correctly?

March 5th, 2020 / Publisher Operations, Monetization Strategy What is App-ads.txt? Publishers have already been using ads.txt to authorize partners who can sell their digital inventory. To know more about Ads.txt you can click here. Ads.txt was designed to cater only for Desktop and Mobile web traffic. With ever increasing fraud in Mobile App traffic, […]

August 12th, 2019

Revenue Reconciliation through YuktaOne

Are you an Account Manager? Or from Finance Team? If yes, then meetings with clients, email communications, phone calls, Power Point presentations are not new for you. What do you think if your day to day job is getting automated? I mean not the meetings and phone calls but, generating complex daily / monthly revenue […]