Programmatic Reporting Best Practices
Just like any business, Publishers need to track KPIs for their business, especially revenue generated from programmatic every day to get an idea about the business. Publisher’s Ad Ops team spends the majority of their time generating reports. This includes activities like data collection, data processing, report generation, and then report distribution. After working with […]
Publishers, 5 traps to avoid for increasing revenue
COVID-19 has landed Publishers in a unprecedent times. Publishers who were earlier just bleeding have now suddenly found themselves in the “death zone”. COVID-19 has dried up budgets and pushed Publishers in terminal velocity. If you look back at the past few years, you will begin to piece together a story for why Publishers find […]
App-ads.txt, Are you implementing it correctly?
March 5th, 2020 / Publisher Operations, Monetization Strategy What is App-ads.txt? Publishers have already been using ads.txt to authorize partners who can sell their digital inventory. To know more about Ads.txt you can click here. Ads.txt was designed to cater only for Desktop and Mobile web traffic. With ever increasing fraud in Mobile App traffic, […]
Revenue Reconciliation through YuktaOne
Are you an Account Manager? Or from Finance Team? If yes, then meetings with clients, email communications, phone calls, Power Point presentations are not new for you. What do you think if your day to day job is getting automated? I mean not the meetings and phone calls but, generating complex daily / monthly revenue […]