Talk to a Media ERP Specialist
Most enterprises now believe that Enterprise Resource Planning (ERP) software is one of the best investments a business can make today. It’s well known that ERP builds process efficiency and meaningfully brings together various business areas like finance, sales, and inventory management, etc., together. It delivers fast insights, drives seamless collaboration across various functions and departments, and makes sure that data is used optimally.
In the wake of growing ERP adoption across industries, the publishing industry too is looking towards ERP as it digitally transforms from manual to automated. This promise is that this software platform will allow publishers to lower operating costs, minimize waste, increase efficiency, and create strong process ecosystems.
ERP helps publishers plan and organize their resources for optimal utilization. Provided it is built with the unique needs of the publishing industry in mind, that is! This is where Media ERP comes into play.
Why Media ERP?
The publishing sector is content-heavy. Also, there is escalating competition and inconsistent revenues, supply chain challenges, and operational aspects such as royalty management, compliance, and copyrights. As competition increases, publishers also need to measure revenue generated for every ad opportunity and gain real-time insights to make ad price floor adjustments. They value the unparalleled visibility required for yield maximization.
Media ERP systems allow publishers to consolidate different business units, for example AdOps, RevOps, Sales Ops and others, and enable the enhancement of company performance (aka revenue growth). The right Media ERP streamlines enterprise-wide operations, allows integration with third-party systems, and improves business outcomes.
Must-Have Features of A Publisher-Specific Media ERP System
Centralized information management
A Media ERP platform delivers a centralized information and knowledge repository, data and tasks automation and much more.
Proper metadata management makes it easier to categorize, search, and retrieve information. The Media ERP platform must connect across all departments within the organization to ensure smooth communication. Roles and permissions-based data access, robust approval workflows, and chat-based audits become essential features that ensure smooth and aligned business execution.
Automated unified reporting and finance management
The Media ERP platform should enable automation easily and allow publishers to automate repetitive manual reporting tasks to increase time efficiencies and accuracy and allow resources to focus their time on more strategic, value-adding activities.
The most common processes automated by ERP are order processing, invoicing, expense tracking, and reporting. Tools must also enable seamless collaboration between editors, designers, and marketing teams, enhancing communication and streamlining project management.
Customizable reports to track key performance indicators (KPIs) such as sales figures, profit margins, and inventory levels are an essential feature of a robust Media ERP platform. The platform should be able to deliver accurate budgets and forecasts to drive informed financial decisions and enable effective cash flow management.
The Media ERP solution must enable automation of billing and revenue reconciliations, pay-outs, invoicing, and revenue reconciliation. Automation of audit and compliance processes delivers added benefits by making the processes more transparent, traceable, and fast.
Tracking, controls, and alerts
Since we can only manage what we can measure, an Media ERP platform that allows publishers to track Media KPIs, and provide performance visibility, and tracking is extremely valuable. Media ERP platforms must deliver clear visibility into revenues, performance, and profitability. Features like demand partner and site performance tracking become important parameters to evaluate when looking for an ERP for publishing.
A well-designed Media ERP solution for publishers delivers process controls that improve operational efficiency, data accuracy, risk management, and compliance within an organization. This includes tools for defining and managing workflows, creating approval processes, and implementing user access controls for better data security and regulatory compliance.
Media ERP platform should also allow publishers to track or compare each KPI such as inventory/net sales ratio, obsolescence ratio, direct carrying cost, backorders, inventory value by year of publication, etc., and set up automated alerts for tracking inventory performance.
Integrations for Performance optimization
Robust ERP platforms seamlessly integrate with industry-specific applications and other departments to elevate business intelligence. Media ERP platforms must deliver insights that publishers can use to navigate the growing complexities in the publishing world.
ERP platforms systems that offer reporting API integrations with SSPs, DSPs, Ad Servers, and Social and CRM systems to fetch data in real-time are becoming essential for deeper insights. The ERP platform system should also offer strong data cleansing capabilities and should be able to handle the data to track KPIs that matter.
Robust yield management with Google AdX UPR Impact Tracking, pricing alerts and recommendations, Ad Ops tracking, management and improvement with supply tracking, fill rates, VAST error, and campaign performance tracking are important features to look for.
Publishers need automated performance optimization to navigate today’s complex business and publishing environment. The ERP should be able to analyze the historical performance of campaigns and campaign types based on Publishers, ad sizes, and ad types to help publishers make informed decisions.
The solutions should also offer user-specific dashboards for Ad Ops, Revenue Ops, executives, and sales teams to leverage pricing, forecasting, pacing, and performance optimization algorithms to increase to help publishers discover risks and opportunities faster.
Security and data management
Security and data management are two areas to pay close attention to. The software should employ the latest data protection and encryption technologies from the leading security technology providers.
The ERP should also offer strong user access protocols, multifactor authentication and offer robust user management with roles, permissions, and teams. The software also should offer 24×7 monitoring for high availability and proactive issue resolution.
Summing up
Finally, the Media ERP should be user-friendly and intuitive for all staff, regardless of technical skills, and must evolve according to the needs of the business. Media ERPs like YuktaOne, enable end-to-end automation of Ad, Revenue and Sales Operations across Digital / Online, Print, OTT / CTV, Radio and other channels.
Our ERP+ solution is specifically designed to streamline workflows, improve efficiency, and boost the bottom line. It features intuitive interfaces, powerful automation capabilities, and seamless integrations with industry-leading publishing tools. Our deep understanding of the intricacies of the publishing industry ensures that makes us best suited to help publishers navigate the ERP journey and deliver the support needed to achieve greater efficiency and profitability.
