Author: Aditya Bhelande
September 12th, 2024
5 Must-Have Features for an ERP for Publishers (aka Media ERP)
Most enterprises now believe that Enterprise Resource Planning (ERP) software is one of the best investments a business can make today. It’s well known that ERP builds process efficiency and meaningfully brings together various business areas like finance, sales, and inventory management, etc., together. It delivers fast insights, drives seamless collaboration across various functions and […]
September 3rd, 2024
Can Indian Publishers Stand Up to the Challenge of Big Tech?
The scenario is dramatically changing in the Indian digital publishing landscape. The spurt in the use of OTT platforms, news websites, and YouTube channels is fast altering the way content is prepared, disseminated, and consumed. Having taken the place of traditional media, digital counterparts in turn have left Indian publishers in an unusual situation of […]
August 30th, 2024
Digital Publishers’ Top 6 Challenges For Managing Billing And Revenue Reconciliation
The digital publishing industry is a highly visible part of the media sector. However, it is also hyper-competitive, and publishers always seem to work on tight margins. To thrive, publishers must monitor their revenue streams meticulously and ensure accurate revenue reconciliation to improve cash flow, minimize revenue leakage, reduce financial risks, and maintain the business’s […]
August 16th, 2024
How a Media ERP Can Elevate Revenue Ops to Drive Great Financial Outcomes
In an evolving business landscape, wherein the lines among sales, marketing, and customer experience only continue to blur by the day, a critical function for media companies looking to overhaul their go-to-market (GTM) strategy has emerged: Revenue Operations (RevOps). Salesforce defines RevOps as a B2B function that uses automation to help teams make decisions that […]
August 2nd, 2024
Understanding Revenue Ops In The Media Industry
What happens when sales, marketing, customer service, and finance departments function in silos? For one, data gets fragmented and nobody works based on a single source of truth. This leads to companies missing opportunities to generate additional sales and revenue. Sales cycles for deals also become longer. Poorly conceived product and pricing strategies could also […]
July 23rd, 2024
Why We Believe Digitally-optimized Operations Can Be the Secret Weapon in an Uber-competitive Publishing World
The publishing landscape is a battlefield. In a content-saturated world, media brands – from news websites to YouTube channels and OTT platforms – are locked in an eternal struggle for eyeballs and clicks. The pressure is on to constantly churn out fresh, engaging content and attract loyal advertisers. Is success sustainable in this hyper-competitive environment? […]