Advertising Archives - YuktaMedia

June 24th, 2020

OTT Video Content Monetization Checklist

Here’s the approach that OTT / CTV / Gaming and Mobile Publishers should take in order to take control of their inventory monetization: 1] Solution and Technical Architecture: It is critical to understand the entire ad serving flow and its various aspects. For example: How is the ad sever being called? Where are video assets […]

March 26th, 2020

Why did Google ban 600 apps this February?

You must have experienced annoying ads on mobile devices which do not have an obvious way to exit. Imagine a situation where you want to make a call in an emergency and that full page ad suddenly pops up on your screen and asks you to wait for 10 sec. Definitely not a great user […]

February 14th, 2018

Do you Need a Data Aggregation Platform?

Many publishers find themselves using multiple demand source platforms. This can lead to a variety of challenges, not the least of which is how to manage data aggregation when each of your demand partners uses a different platform. In order to manage your business successfully, you need a clear view of all of your data […]

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