Category: OTT

Given that headlines around the future of media are now dominated by streaming platforms and Over-The-Top (OTT) services, it can be easy to assume that Connected TV (CTV) is taking a backseat. But nothing could be farther from the truth. While OTT completely transformed content delivery, CTV slowly but surely has established itself as a […]

Simply put, OTT is on FIRE!!! Consumption is up globally, new content is being distributed via OTT at never before seen rate, revenues are up (both advertising and subscription) and we are just at the tip of the iceberg. Tech Mahindra published a study in mid-May 2020 on the future of OTT which gives an […]

OTT is by far the hottest word after COVID-19 since the pandemic hit. There’s OTT everywhere… on your TV, on your phones, on your laptops… it’s a universal form of content distribution and content consumption. Ad money is moving to OTT, subscription money is moving to OTT… OTT has become a money magnet, and everyone […]

Here’s the approach that OTT / CTV / Gaming and Mobile Publishers should take in order to take control of their inventory monetization: 1] Solution and Technical Architecture: It is critical to understand the entire ad serving flow and its various aspects. For example: How is the ad sever being called? Where are video assets […]