OTT Video Content Monetization Checklist - YuktaMedia

June 24th, 2020

OTT Video Content Monetization Checklist

Here’s the approach that OTT / CTV / Gaming and Mobile Publishers should take in order to take control of their inventory monetization:

1] Solution and Technical Architecture:

It is critical to understand the entire ad serving flow and its various aspects. For example:

  • How is the ad sever being called?
  • Where are video assets stored?
  • Where are price floors set up?
  • Where are cue points / ad calls set up?
  • How many hops are there between ad call and creative delivery?
  • Where are campaigns set up?
  • Where is optimization done?
  • What are the various discrepancy points, etc.?

2] Cost Structure:

  • Ad serving costs
  • Platform fees
  • Hosting costs

3] Demand Management:

  • Track total supply (ad inventory / ad opportunities)
  • Calculated current fill rate and fill mix (which type of demand and demand partners are buying inventory)
  • Following must be in place in order to take over Demand Management (Ad Sales):
    • Contacts with Brands and Agencies
      • Programmatic
      • Direct
    • Programmatic integrations with DSPs to sell ads using programmatic channels
    • Controls to prioritize campaigns (Header bidding / Waterfalls) and set price floors

4] Reporting and Analytics:

  • Holistic tracking of supply across all channels
  • Track Revenue, eCPM, Fill, Profitability, Discrepancy by Channel, Demand Partner, Inventory Type, Geo, etc.
  • Track campaign fulfillment:
    • Pacing
    • Performance
    • Discrepancy
  • Demand Partner (Agency / DSP) performance
  • Billing and revenue reconciliation

Need more information? Contact me at info@yuktamedia.com

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Aditya Bhelande

Aditya Bhelande

Aditya is the founder & managing partner at YuktaMedia. He has rich global experience in Digital Media having worked with large Publisher and Media Houses. That paired with deep technical knowledge of enterprise systems has let him found and lead YuktaMedia and create and drive the YuktaOne platform.

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