Tag: Ad Tech

A decent part of digital entrepreneurs’ lives is spent time in attending industry conferences. In AdTech and MarTech, conferences have mushroomed in all locations, specialties, sizes and all types of budgets from small meet ups to exotic and expensive Cannes of the world. One of the notable things is that most of these conferences are […]

YuktaOne is a data aggregation tool which helps Publishers gather and analyze data from multiple demand partners – all at a single place. How Publishers can boost their revenue upto 25% YoY using YuktaOne? A. Reduce missed opportunities: Track and manage discrepancies – With YuktaOne you can compare discrepancies. If you detect higher discrepancies in […]

With digital transformation of businesses in full swing, data has now become the life line of businesses. Most businesses work with a number of entities and exchange business data with them. For some businesses, data exchange is happening with the organization across various team. But managing data is easier said than done. Here are some […]

In the first part of Native Ads blog series we discussed about Native ads, their benefits and how they are more effective as compared to other types of ads. In this blog, we will discuss how to traffic Native ads on Google’s DFP ad server. The process for creating native ads may be different for […]

This post was originally posted on LinkedIn Pulse by Aditya Bhelande Publishers are today faced with a plethora of industry best practices and technologies that are rapidly evolving. This poses a dual challenge for Ad Ops team who have to be ready to quickly learn the new practices / technologies but also use it to […]