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Tag: Advertising Operations
July 23rd, 2024
Why We Believe Digitally-optimized Operations Can Be the Secret Weapon in an Uber-competitive Publishing World
The publishing landscape is a battlefield. In a content-saturated world, media brands – from news websites to YouTube channels and OTT platforms – are locked in an eternal struggle for eyeballs and clicks. The pressure is on to constantly churn out fresh, engaging content and attract loyal advertisers. Is success sustainable in this hyper-competitive environment? […]
September 7th, 2022
Why must Publishers outsource their Ad Operations?
There are various activities and tasks which Publishers have to perform. The main task is to focus on creative content creation so that more and more audiences get attached to their platforms. With digital viewership going high, revenue from Online Ads is very important to Publishers. For maximizing the online ads revenue, Publishers must have […]
August 23rd, 2022
Programmatic Ad Operations
In the world of Online Advertising, running ads and earning maximum revenue for your advertising business is quite crucial. If you are a web Publisher then only running ads is not sufficient but monitoring them and making sure that each and every ad impression is served to fulfill your ad inventory to maximize revenue. What […]
January 20th, 2021
Meet The Experts, Part-8: Interview with Hari Shankar
YuktaMedia is excited to introduce the eighth speaker in the “Meet The Experts” series. The objective of this series is to interview leading professionals in the digital publishing industry around the globe. The goal is to learn from the experts, especially now, that the Publishing industry is hurting the most. We hope that by sharing and learning […]
October 28th, 2020
Meet The Experts, Part-7: Interview with Sophie Toth
YuktaMedia is excited to introduce the seventh speaker in the “Meet The Experts” series. The objective of this series is to interview leading professionals in the digital publishing industry around the globe. The goal is to learn from the experts, especially now, that the Publishing industry is hurting the most. We hope that by sharing and learning […]
October 20th, 2020
Meet The Experts, Part-6: Interview with Iván Falótico
YuktaMedia is excited to introduce the sixth speaker in the “Meet The Experts” series. The objective of this series is to interview leading professionals in the digital publishing industry around the globe. The goal is to learn from the experts, especially now, that the Publishing industry is hurting the most. We hope that by sharing and learning […]