Advertising Operations Archives - YuktaMedia

May 7th, 2020

Your Ad Ops study plan to make the most of COVID-19 lockdown!

Gone are the days when Ad Operations team was just trafficking campaigns and running basic reports to check campaign pacing and fulfillment. With the advent of Programmatic ads, Ad Operations team now has to get comfortable with… 1] Complex set up of ad units 2] Working with a variety of Demand Partners 3] Complicated set […]

5 ways Publishers are sabotaging their revenue!

April 28th, 2020

Publishers, 5 traps to avoid for increasing revenue

COVID-19 has landed Publishers in a unprecedent times. Publishers who were earlier just bleeding have now suddenly found themselves in the “death zone”. COVID-19 has dried up budgets and pushed Publishers in terminal velocity. If you look back at the past few years, you will begin to piece together a story for why Publishers find […]

Fixing Publisher’s Broken Monetization Model

A decent part of digital entrepreneurs’ lives is spent time in attending industry conferences. In AdTech and MarTech, conferences have mushroomed in all locations, specialties, sizes and all types of budgets from small meet ups to exotic and expensive Cannes of the world. One of the notable things is that most of these conferences are […]

July 16th, 2019

Explore how YuktaOne can help Publishers boost their YoY Revenue by up-to 25%

YuktaOne is a data aggregation tool which helps Publishers gather and analyze data from multiple demand partners – all at a single place. How Publishers can boost their revenue upto 25% YoY using YuktaOne? A. Reduce missed opportunities: Track and manage discrepancies – With YuktaOne you can compare discrepancies. If you detect higher discrepancies in […]

June 15th, 2017

Native ads – The Next Big thing in Online Advertising

So, you have heard about Native advertising and you might be curious about it. We are all aware of traditional ways of advertising which includes advertising through newspapers, magazines, radio, television, email advertising, door to door advertising etc. Although these methods are effective in their own ways, there are some limitations such as: Information sharing […]

April 10th, 2016

Turning Ad Operations into a Opportunity Generation Center

This post was originally posted on LinkedIn Pulse by Aditya Bhelande Publishers are today faced with a plethora of industry best practices and technologies that are rapidly evolving. This poses a dual challenge for Ad Ops team who have to be ready to quickly learn the new practices / technologies but also use it to […]

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