Publishers Archives - Page 4 of 4

June 17th, 2019

Data-driven approach for Google’s First Price Auction (1PA)

Google’s unified first-price auction series: In first part we discussed “Everything you need to know about Unified first-price auction in Google Ad Manager”. In case you have missed, click here to read it. To continue from part 1 of this blog series, we will discuss about “How Publishers can adjust their Programmatic strategy for Unified first-price […]