Programmatic Archives - YuktaMedia

July 15th, 2020

5 Steps to Getting Programmatic Revenue Transparency

A few months ago, ISBA released its Programmatic Transparency report. Much of what came out of it was nothing new. It was like addressing the elephant in the Digital Advertising room. Most players in the Programmatic ecosystem know that since the inception there has been lack of transparency, growth of Programmatic only gives it a […]

Data-driven approach for Google’s First Price Auction (1PA)

Google’s unified first-price auction series: In first part we discussed “Everything you need to know about Unified first-price auction in Google Ad Manager”. In case you have missed, click here to read it. To continue from part 1 of this blog series, we will discuss about “How Publishers can adjust their Programmatic strategy for Unified first-price […]

Everything you need to know about Unified first-price auction in Google Ad Manager

Unified First-Price Auctions and Unified Pricing Rules in Google Ad Manager (GAM) Starting Monday, June 10 2019 Google will start testing unified first-price auction (1PA) on 1% of Ad Exchange traffic. This traffic will be randomly chosen by GAM’s algorithms. This transition phase will be continued until late July 2019 and 100% of your Ad […]

5 Steps to Determine Your Google AdX Floor Price

In Part 1 of our Price Floor Determination series, we discussed the best practices in setting up price floor rules in Google Ad Exchange (AdX). We discussed various aspects which are helpful in the determination of floor price. If you haven’t read Part 1 please click here. In this article, we will be discussing how […]

February 22nd, 2019

How to Determine Google AdX Price Floor Rules

Price floor rules in Google Ad Exchange (AdX) are used to allow programmatic bidders to win an impression at or above a certain floor price set by the publisher. This helps Publishers increase their bid prices and hence increase their revenue. Creating granular pricing rules helps to analyze the performance/impact of rules accurately. The buyers […]

Five Reasons Why Header Bidding May Not Be Working for You

Recently, the team here at YuktaMedia has been helping publishers that are looking to take advantage of all the benefits of header bidding to determine and implement the right header bidding strategy and setup for their business’ unique needs—whether they want to use Prebid.js or another technology provider. It’s no secret that header bidding has […]