Revenue Management Archives - Page 2 of 3 - YuktaMedia

September 29th, 2020

Meet The Experts, Part-4: Interview with Kautsar Ikrami

YuktaMedia is excited to introduce the fourth speaker in the “Meet The Experts” series. The goal of this series is to interview leading professionals in the digital publishing industry around the globe. The goal is to learn from the experts, especially now, that the Publishing industry is hurting the most. We hope that by sharing and learning […]

September 14th, 2020

OTT Analytics for Publishers

Simply put, OTT is on FIRE!!! Consumption is up globally, new content is being distributed via OTT at never before seen rate, revenues are up (both advertising and subscription) and we are just at the tip of the iceberg. Tech Mahindra published a study in mid-May 2020 on the future of OTT which gives an […]

September 10th, 2020

Meet The Experts, Part-3: Interview with Pradeep Vankamamidi

YuktaMedia is excited to introduce the third speaker in the “Meet The Experts” series. The goal of this series is to interview leading professionals in the digital publishing industry around the globe. The goal is to learn from the experts, especially now, that the Publishing industry is hurting the most. We hope that by sharing and learning […]

September 2nd, 2020

Meet The Experts, Part-2: Interview with Anupam Sharma

YuktaMedia is excited to introduce the second speaker in the “Meet The Experts” series. The goal of this series is to interview leading professionals in the digital publishing industry around the globe. The goal is to learn from the experts, especially now, that the Publishing industry is hurting the most. We hope that by sharing […]

August 19th, 2020

Meet The Experts: Interview with Sanjay Sindhwani

YuktaMedia is excited to introduce the first speaker in the “Meet The Experts” series. The goal of this series is to interview leading professionals in the digital publishing industry around the globe. The goal is to learn from the experts, especially now, that the Publishing industry is hurting the most. We hope that by sharing […]

August 17th, 2020

Programmatic Reporting Best Practices

Just like any business, Publishers need to track KPIs for their business, especially revenue generated from programmatic every day to get an idea about the business. Publisher’s Ad Ops team spends the majority of their time generating reports. This includes activities like data collection, data processing, report generation, and then report distribution. After working with […]