User Archives - YuktaMedia

September 14th, 2020

OTT Analytics for Publishers

Simply put, OTT is on FIRE!!! Consumption is up globally, new content is being distributed via OTT at never before seen rate, revenues are up (both advertising and subscription) and we are just at the tip of the iceberg. Tech Mahindra published a study in mid-May 2020 on the future of OTT which gives an […]

February 13th, 2020

YuktaOne Data Marketplace (DaaS) Part 2: Multi-Account Unified Reporting

Introducing Multi-Account Unified Reporting: In Part 1 of our YuktaOne Data Marketplace blog, we saw how YuktaOne Data Marketplace help Publishers to integrate data from multiple data sources (SSPs, DSPs, Ad Servers, Social, Email, CRM, etc.) in a single Dashboard. In case missed, you can read part 1 here : https://yuktamedia.com/yuktaone-data-marketplace/ YuktaMedia team has successfully completed […]