Globally, the media industry is now aware of the business value delivered by digital technologies like ERP. In this competitive domain, most media companies are working on “thin” profit margins. In this scenario, monitoring and optimising their revenue operations could be the way to better financial outcomes.  As the costs of digital content production continue […]

It’s unfortunately true that all too often marketing, sales, and key account management departments function in silos. We believe that this leads to missed revenue-generating opportunities and poor customer experiences. We also believe that the only way to address this problem is by implementing Revenue Operations.  Revenue Ops is a crucial function within publishers and […]

Given that headlines around the future of media are now dominated by streaming platforms and Over-The-Top (OTT) services, it can be easy to assume that Connected TV (CTV) is taking a backseat. But nothing could be farther from the truth. While OTT completely transformed content delivery, CTV slowly but surely has established itself as a […]

There’s never a dull moment for the digital publishing industry.  In addition to grabbing the reader’s attention with new and compelling stories, they have to compete with competitors to generate revenue, manage campaigns, reconcile billing, and minimise revenue leakage.  It isn’t easy because many of these processes are still done manually. Publishers have to tackle […]

Most enterprises now believe that Enterprise Resource Planning (ERP) software is one of the best investments a business can make today. It’s well known that ERP builds process efficiency and meaningfully brings together various business areas like finance, sales, and inventory management, etc., together. It delivers fast insights, drives seamless collaboration across various functions and […]

The scenario is dramatically changing in the Indian digital publishing landscape. The spurt in the use of OTT platforms, news websites, and YouTube channels is fast altering the way content is prepared, disseminated, and consumed. Having taken the place of traditional media, digital counterparts in turn have left Indian publishers in an unusual situation of […]

The digital publishing industry is a highly visible part of the media sector. However, it is also hyper-competitive, and publishers always seem to work on tight margins. To thrive, publishers must monitor their revenue streams meticulously and ensure accurate revenue reconciliation to improve cash flow, minimize revenue leakage, reduce financial risks, and maintain the business’s […]

In an evolving business landscape, wherein the lines among sales, marketing, and customer experience only continue to blur by the day, a critical function for media companies looking to overhaul their go-to-market (GTM) strategy has emerged: Revenue Operations (RevOps). Salesforce defines RevOps as a B2B function that uses automation to help teams make decisions that […]

What happens when sales, marketing, customer service, and finance departments function in silos?   For one, data gets fragmented and nobody works based on a single source of truth. This leads to companies missing opportunities to generate additional sales and revenue. Sales cycles for deals also become longer. Poorly conceived product and pricing strategies could also […]