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Category: Advertising Operations
July 29th, 2019
Fixing Publisher’s Broken Monetization Model
A decent part of digital entrepreneurs’ lives is spent time in attending industry conferences. In AdTech and MarTech, conferences have mushroomed in all locations, specialties, sizes and all types of budgets from small meet ups to exotic and expensive Cannes of the world. One of the notable things is that most of these conferences are […]
July 16th, 2019
Explore how YuktaOne can help Publishers boost their YoY Revenue by up-to 25%
YuktaOne is a data aggregation tool which helps Publishers gather and analyze data from multiple demand partners – all at a single place. How Publishers can boost their revenue upto 25% YoY using YuktaOne? A. Reduce missed opportunities: Track and manage discrepancies – With YuktaOne you can compare discrepancies. If you detect higher discrepancies in […]
July 8th, 2019
10 Questions Every Publisher should ask when selecting an Ad Network / Demand Partner
Publishers are trying to increase monetization of their website with Programmatic advertising, header bidding, direct campaigns, with the help of their sales and ad ops teams. To do so Publishers are always in search of a good Ad Network / Demand Partner. Publishers first need to understand various aspects of their inventory. To achieve this, […]
June 24th, 2019
Top 5 Data Management Challenges for Digital Transformation
With digital transformation of businesses in full swing, data has now become the life line of businesses. Most businesses work with a number of entities and exchange business data with them. For some businesses, data exchange is happening with the organization across various team. But managing data is easier said than done. Here are some […]
June 17th, 2019
Data-driven approach for Google’s First Price Auction (1PA)
Google’s unified first-price auction series: In first part we discussed “Everything you need to know about Unified first-price auction in Google Ad Manager”. In case you have missed, click here to read it. To continue from part 1 of this blog series, we will discuss about “How Publishers can adjust their Programmatic strategy for Unified first-price […]
June 11th, 2019
Everything you need to know about Unified first-price auction in Google Ad Manager
Unified First-Price Auctions and Unified Pricing Rules in Google Ad Manager (GAM) Starting Monday, June 10 2019 Google will start testing unified first-price auction (1PA) on 1% of Ad Exchange traffic. This traffic will be randomly chosen by GAM’s algorithms. This transition phase will be continued until late July 2019 and 100% of your Ad […]