Revenue Operations Archives - YuktaMedia

August 30th, 2024

Digital Publishers’ Top 6 Challenges For Managing Billing And Revenue Reconciliation

The digital publishing industry is a highly visible part of the media sector. However, it is also hyper-competitive, and publishers always seem to work on tight margins. To thrive, publishers must monitor their revenue streams meticulously and ensure accurate revenue reconciliation to improve cash flow, minimize revenue leakage, reduce financial risks, and maintain the business’s […]

July 15th, 2020

5 Steps to Getting Programmatic Revenue Transparency

A few months ago, ISBA released its Programmatic Transparency report. Much of what came out of it was nothing new. It was like addressing the elephant in the Digital Advertising room. Most players in the Programmatic ecosystem know that since the inception there has been lack of transparency, growth of Programmatic only gives it a […]

5 Steps to Determine Your Google AdX Floor Price

In Part 1 of our Price Floor Determination series, we discussed the best practices in setting up price floor rules in Google Ad Exchange (AdX). We discussed various aspects which are helpful in the determination of floor price. If you haven’t read Part 1 please click here. In this article, we will be discussing how […]

Succeeding in a new role as Revenue Ops Manager

Revenue Operations in a Media / Publishing company is not the easiest job to execute these days. Revenue Ops teams are responsible for a number of deliverables and many of those deliverables are dependent on things that are out of their control. For example, revenue and profitability reports which are dependent on the set up […]

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