Programmatic Reporting Best Practices
Just like any business, Publishers need to track KPIs for their business, especially revenue generated from programmatic every day to get an idea about the business. Publisher’s Ad Ops team spends the majority of their time generating reports. This includes activities like data collection, data processing, report generation, and then report distribution. After working with […]
wfh: work from home or work from hullabaloo?
In the past few weeks I have seen CEOs and other executives posting the fact that their team’s productivity has gone up x% (pick a number between 15-45) due to COVID-19 forcing their teams to work from home. But it’s not all sunshine and roses. Here’s a list of challenges your team members may face… […]
5 Steps For Successful Analytics Platform Implementation
Advertising Technology had played an important role in Ad Ops. Many companies are investing in technology to reduce manual efforts and automate various business processes. Analytics platform can be a lifesaver for Publishers, Publisher networks, Agencies, and Brands. A properly implemented analytics platform can enable identification of opportunities and risks and empower real-time data-driven decision […]
Your Ad Ops study plan to make the most of COVID-19 lockdown!
Gone are the days when Ad Operations team was just trafficking campaigns and running basic reports to check campaign pacing and fulfillment. With the advent of Programmatic ads, Ad Operations team now has to get comfortable with… 1] Complex set up of ad units 2] Working with a variety of Demand Partners 3] Complicated set […]
Revenue Reconciliation through YuktaOne
Are you an Account Manager? Or from Finance Team? If yes, then meetings with clients, email communications, phone calls, Power Point presentations are not new for you. What do you think if your day to day job is getting automated? I mean not the meetings and phone calls but, generating complex daily / monthly revenue […]
How to traffic Native ads?
In the first part of Native Ads blog series we discussed about Native ads, their benefits and how they are more effective as compared to other types of ads. In this blog, we will discuss how to traffic Native ads on Google’s DFP ad server. The process for creating native ads may be different for […]