Tag: Advertising Operations

A decent part of digital entrepreneurs’ lives is spent time in attending industry conferences. In AdTech and MarTech, conferences have mushroomed in all locations, specialties, sizes and all types of budgets from small meet ups to exotic and expensive Cannes of the world. One of the notable things is that most of these conferences are […]

YuktaOne is a data aggregation tool which helps Publishers gather and analyze data from multiple demand partners – all at a single place. How Publishers can boost their revenue upto 25% YoY using YuktaOne? A. Reduce missed opportunities: Track and manage discrepancies – With YuktaOne you can compare discrepancies. If you detect higher discrepancies in […]

So, you have heard about Native advertising and you might be curious about it. We are all aware of traditional ways of advertising which includes advertising through newspapers, magazines, radio, television, email advertising, door to door advertising etc. Although these methods are effective in their own ways, there are some limitations such as: Information sharing […]

This post was originally posted on LinkedIn Pulse by Aditya Bhelande Publishers are today faced with a plethora of industry best practices and technologies that are rapidly evolving. This poses a dual challenge for Ad Ops team who have to be ready to quickly learn the new practices / technologies but also use it to […]

This post was originally posted on LinkedIn Pulse by Aditya Bhelande For anyone of us who has been in Ad Operations or Ad Tech, whether on Buys side or Sell side, has experienced the bane of ‘the evil discrepancies’. No one is spared from the wrath of impressions and click discrepancies. So much so that […]