Tag: programmatic

Google’s unified first-price auction series: In first part we discussed “Everything you need to know about Unified first-price auction in Google Ad Manager”. In case you have missed, click here to read it. To continue from part 1 of this blog series, we will discuss about “How Publishers can adjust their Programmatic strategy for Unified first-price […]

Price floor rules in Google Ad Exchange (AdX) are used to allow programmatic bidders to win an impression at or above a certain floor price set by the publisher. This helps Publishers increase their bid prices and hence increase their revenue. Creating granular pricing rules helps to analyze the performance/impact of rules accurately. The buyers […]

This post was originally published on LinkedIn Pulse by Aditya Bhelande. It’s that time of the year… Q’4 is arriving soon… Snow, Christmas and rush to deliver campaigns! Budget is ‘use it or lose it’ and there’s the pressure to reach the audience of your choice. Here are the few things you can do to […]

This post was originally posted on LinkedIn Pulse by Aditya Bhelande Before I get started on this post, firstly, I would like to thank all the folks who read the previous post and have some excellent thoughts with me. With that said, let’s get into this post, which focuses on your first couple of weeks […]

This post was originally posted on LinkedIn Pulse by Aditya Bhelande This is a four part blog series for folks who are new to  the world of Programmatic Ad Ops and are wanting to quickly position themselves for success in this role… If you are working in Digital / Online Media industry and your job […]

This post was originally posted on LinkedIn Pulse by Aditya Bhelande Publishers are today faced with a plethora of industry best practices and technologies that are rapidly evolving. This poses a dual challenge for Ad Ops team who have to be ready to quickly learn the new practices / technologies but also use it to […]