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Tag: Ad Operations
July 23rd, 2024
Why We Believe Digitally-optimized Operations Can Be the Secret Weapon in an Uber-competitive Publishing World
The publishing landscape is a battlefield. In a content-saturated world, media brands – from news websites to YouTube channels and OTT platforms – are locked in an eternal struggle for eyeballs and clicks. The pressure is on to constantly churn out fresh, engaging content and attract loyal advertisers. Is success sustainable in this hyper-competitive environment? […]
July 23rd, 2024
What’s Next in AdTech (And What That Means for Publishers)
The AdTech landscape is in continuous evolution. Some tectonic shifts are underway, which could redefine how publishers connect audiences and better monetize their content. Still, one truth in this advancing landscape remains unchanged: content is still king. However, gone are the days when publishers could rely solely on traditional display ads and third-party cookies. These […]
July 1st, 2024
YuktaOne Media ERP Case Study | Automated Campaign Delivery and Performance Management
Learn how a large Ad Tech provider leveraged YuktaOne to deliver millions of dollars’ worth of campaigns… on time and with top performance! Customers’ Business Challenges: A large Ad Tech provider was working with Agencies to deliver their direct campaigns. There were specific challenges associated with these campaigns: Billing was done on 3rd party (Agency) […]
September 7th, 2022
Why must Publishers outsource their Ad Operations?
There are various activities and tasks which Publishers have to perform. The main task is to focus on creative content creation so that more and more audiences get attached to their platforms. With digital viewership going high, revenue from Online Ads is very important to Publishers. For maximizing the online ads revenue, Publishers must have […]
August 23rd, 2022
Programmatic Ad Operations
In the world of Online Advertising, running ads and earning maximum revenue for your advertising business is quite crucial. If you are a web Publisher then only running ads is not sufficient but monitoring them and making sure that each and every ad impression is served to fulfill your ad inventory to maximize revenue. What […]
November 26th, 2020
Poll: What is the most useful feature of a data analytics tool?
Some time back it was all about data (to some extent it still is!) and when we were burdened with data, we needed a tool to manage it, that led to the discovery of a data analytics tool, and now just like any other app in your smartphone, it also requires an update from time […]