Tag: Ad Operations
September 2nd, 2020
Meet The Experts, Part-2: Interview with Anupam Sharma
YuktaMedia is excited to introduce the second speaker in the “Meet The Experts” series. The goal of this series is to interview leading professionals in the digital publishing industry around the globe. The goal is to learn from the experts, especially now, that the Publishing industry is hurting the most. We hope that by sharing […]
August 24th, 2020
YuktaMedia Journey – Interview with SAMACHARLIVE
Dipika Priya (SAMACHARLIVE) – About you (As an individual) Aditya Bhelande (YuktaMedia, Founder and CEO) – I’m a Product Manager by trade, with degrees in Industrial Engineering and Management. Had an opportunity to work in large corporate’s like Oracle and Yahoo in USA as well as startups like Dorado and PubMatic before starting YuktaMedia about […]
August 17th, 2020
Programmatic Reporting Best Practices
Just like any business, Publishers need to track KPIs for their business, especially revenue generated from programmatic every day to get an idea about the business. Publisher’s Ad Ops team spends the majority of their time generating reports. This includes activities like data collection, data processing, report generation, and then report distribution. After working with […]
May 19th, 2020
5 Steps For Successful Analytics Platform Implementation
Advertising Technology had played an important role in Ad Ops. Many companies are investing in technology to reduce manual efforts and automate various business processes. Analytics platform can be a lifesaver for Publishers, Publisher networks, Agencies, and Brands. A properly implemented analytics platform can enable identification of opportunities and risks and empower real-time data-driven decision […]
May 7th, 2020
Your Ad Ops study plan to make the most of COVID-19 lockdown!
Gone are the days when Ad Operations team was just trafficking campaigns and running basic reports to check campaign pacing and fulfillment. With the advent of Programmatic ads, Ad Operations team now has to get comfortable with… 1] Complex set up of ad units 2] Working with a variety of Demand Partners 3] Complicated set […]
April 28th, 2020
Publishers, 5 traps to avoid for increasing revenue
COVID-19 has landed Publishers in a unprecedent times. Publishers who were earlier just bleeding have now suddenly found themselves in the “death zone”. COVID-19 has dried up budgets and pushed Publishers in terminal velocity. If you look back at the past few years, you will begin to piece together a story for why Publishers find […]