Talk to a Media ERP Specialist
Author: Aditya Bhelande
April 16th, 2019
YuktaOne Data Marketplace
YuktaMedia, provider of YuktaOne Media ERP for Publishers, Brands and Agencies, introduces YuktaOne Data Marketplace with hundreds of integrations from SSPs, DSPs, Ad Servers, Social Media platforms, CRMs and much more. With these API integrations, Data Marketplace users are able to get data from any of the systems (Social, CRM, Affiliate Marketing, Ad Tech, etc.) […]
April 9th, 2019
YuktaMedia Introduces Alexa skill “Treasure chest” for Ad and Revenue Ops
YuktaMedia, provider of YuktaOne Media ERP for Publishers, Brands and Agencies, announced general availability of integration of its YuktaOne Media ERP and Amazon Alexa. Named aptly, the Alexa skill is called ‘Treasure Chest’ because it helps YuktaOne users unlock valuable actionable insights which enable to take them data driven decisions. On the Publisher side, Treasure […]
March 8th, 2019
Publishers, Are You Still Running Your Business with Spreadsheets?
Back when I started my career in the early 2000s, I used to work in software-powered logistics. Almost everything was done manually (read: spreadsheets). Entire manufacturing businesses were stitched together with spreadsheets. Every department had its own MS-Excel spreadsheets. Thank God for Microsoft Excel! I wonder how businesses were managed before that! Then, as a […]
March 5th, 2019
5 Steps to Determine Your Google AdX Floor Price
In Part 1 of our Price Floor Determination series, we discussed the best practices in setting up price floor rules in Google Ad Exchange (AdX). We discussed various aspects which are helpful in the determination of floor price. If you haven’t read Part 1 please click here. In this article, we will be discussing how […]
February 22nd, 2019
How to Determine Google AdX Price Floor Rules
Price floor rules in Google Ad Exchange (AdX) are used to allow programmatic bidders to win an impression at or above a certain floor price set by the publisher. This helps Publishers increase their bid prices and hence increase their revenue. Creating granular pricing rules helps to analyze the performance/impact of rules accurately. The buyers […]
February 6th, 2019
5 Ways to Avoid Campaign Under Delivery for Campaign Managers
If you are a campaign manager at a leading Media Agency or Publisher you know how media buyer’s behavior has changed in the past five years, with the advent of programmatic inventory buys, they are now: Moving towards more inventory spot buys Wanting to keep more options open because they are shifting budgets more often […]