What Should Publishers Look Beyond Data Aggregation

Beyond Data Aggregation

by Aditya Bhelande · February 28, 2018 · in Advertising Operations Monetization Programmatic Strategy

Data aggregation is an integral part of a strong publisher business strategy. Collecting all of your data in a single place in an easy-to-use and streamlined way makes it simple to optimize your business.

At YuktaMedia, we work with publishers every day, and these are some of the questions we hear on a regular basis:

  • How does implementing a data aggregation platform solve my business problems?
  • What are the real differences between the data aggregation platforms available today?
  • How can I get the most out of my data aggregation platform?

Adtech technology providers need to work hand-in-hand with publishers to understand each publisher’s business and what they need in order to make their business successful. A good data aggregation platform should provide publishers with actionable automation supported by real-time alerts and recommendations, as well as easy-to-use tools such as the following to help publishers with their decision-making:

  • Revenue adjustments and approvals;
  • Cross-team communications;
  • Workload balancing, and more.

Join YuktaMedia’s Founder and CEO Aditya Bhelande as he continues the discussion about data aggregation in this short video:

Also, you can watch previous short video explaining Successful Data Aggregation Platform Implementation Strategy

To learn more about YuktaMedia’s data aggregation solutions, click YuktaOne by YuktaMedia – Platform Introduction

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