Data aggregation is an integral part of a strong publisher business strategy. Collecting all of your data in a single place in an easy-to-use and streamlined way makes it simple to optimize your business.
At YuktaMedia, we work with publishers every day, and these are some of the questions we hear on a regular basis:
How does implementing a data aggregation platform solve my business problems?
What are the real differences between the data aggregation platforms available today?
How can I get the most out of my data aggregation platform?
Adtech technology providers need to work hand-in-hand with publishers to understand each publisher’s business and what they need in order to make their business successful. A good data aggregation platform should provide publishers with actionable automation supported by real-time alerts and recommendations, as well as easy-to-use tools such as the following to help publishers with their decision-making:
Revenue adjustments and approvals;
Cross-team communications;
Workload balancing, and more.
Join YuktaMedia’s Founder and CEO Aditya Bhelande as he continues the discussion about data aggregation in this short video:
Aditya is the founder & managing partner at YuktaMedia. He has rich global experience in Digital Media having worked with large Publishers and Media Houses. That paired with his deep technical knowledge of enterprise systems has led him to create and lead YuktaOne Media ERP for Publishers.
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