Poll: What is the most useful feature of a data analytics tool?
Some time back it was all about data (to some extent it still is!) and when we were burdened with data, we needed a tool to manage it, that led to the discovery of a data analytics tool, and now just like any other app in your smartphone, it also requires an update from time […]
5 Steps For Successful Analytics Platform Implementation
Advertising Technology had played an important role in Ad Ops. Many companies are investing in technology to reduce manual efforts and automate various business processes. Analytics platform can be a lifesaver for Publishers, Publisher networks, Agencies, and Brands. A properly implemented analytics platform can enable identification of opportunities and risks and empower real-time data-driven decision […]
Publishers, 5 traps to avoid for increasing revenue
COVID-19 has landed Publishers in a unprecedent times. Publishers who were earlier just bleeding have now suddenly found themselves in the “death zone”. COVID-19 has dried up budgets and pushed Publishers in terminal velocity. If you look back at the past few years, you will begin to piece together a story for why Publishers find […]
Top 5 Data Management Challenges for Digital Transformation
With digital transformation of businesses in full swing, data has now become the life line of businesses. Most businesses work with a number of entities and exchange business data with them. For some businesses, data exchange is happening with the organization across various team. But managing data is easier said than done. Here are some […]