Author: Aditya Bhelande

It’s never easy, it never has been, and it never will be as a CEO / leader of your tribe / village or whatever fancy management name you give it. If you are on a mission and take ownership of that mission, any aspect of it, then you will expose yourself to the most wonderful, […]

Gone are the days when Ad Operations team was just trafficking campaigns and running basic reports to check campaign pacing and fulfillment. With the advent of Programmatic ads, Ad Operations team now has to get comfortable with… 1] Complex set up of ad units 2] Working with a variety of Demand Partners 3] Complicated set […]

COVID-19 has landed Publishers in a unprecedent times. Publishers who were earlier just bleeding have now suddenly found themselves in the “death zone”. COVID-19 has dried up budgets and pushed Publishers in terminal velocity. If you look back at the past few years, you will begin to piece together a story for why Publishers find […]

You must have experienced annoying ads on mobile devices which do not have an obvious way to exit. Imagine a situation where you want to make a call in an emergency and that full page ad suddenly pops up on your screen and asks you to wait for 10 sec. Definitely not a great user […]

What is DOOH Advertising?  I am sure you must have heard of DOOH Advertising if you have not been living under a rock. To decode DOOH Advertising we should first understand Out of Home (OOH) Advertising. OOH Advertising is traditional outdoor advertising. Typical OOH formats include billboards, shop ads, On-car ads etc. Digital Out of […]

March 5th, 2020 / Publisher Operations, Monetization Strategy What is App-ads.txt? Publishers have already been using ads.txt to authorize partners who can sell their digital inventory. To know more about Ads.txt you can click here. Ads.txt was designed to cater only for Desktop and Mobile web traffic. With ever increasing fraud in Mobile App traffic, […]