YuktaMedia is excited to introduce its second episode of the Video Cast Series. The objective of this series is to share our knowledge and expertise in the field of AdTech. Our in-house team members are leading professionals in the AdTech industry. The goal is to share our knowledge with you and especially in this episode you will get to know about Programmatic Analytics. Today’s Speaker Padamsinh Patil, Business Analyst Team Lead, YuktaMedia will share his thoughts on:
Do you know the Demand Partners that give you the highest and the lowest fill rate, eCPM, and revenue?
Do you know your missed opportunity / lost revenue for the last month?
What are your high-value pockets of inventories?
Do you know where your next revenue growth is going to come from?
If you are a Publisher; then how do you track your Revenue from various programmatic demand partners and direct campaigns?
Which KPIs are you tracking and how frequently do you monitor them?
Are you able to make business decisions based on that data and those KPIs?
In this video you will get to know about:
What is Programmatic Revenue Analytics?
Why should Publishers focus on Analytics?
What is the need for an Analytics Dashboard?
Reporting Best Practices for Publishers
Feel free to Contact Us for any help regarding your Programmatic Analytics and Reporting issues.
Aditya is the founder & managing partner at YuktaMedia. He has rich global experience in Digital Media having worked with large Publisher and Media Houses. That paired with deep technical knowledge of enterprise systems has let him found and lead YuktaMedia and create and drive the YuktaOne platform.
YuktaMedia’s knowledgeable and experienced Ad Ops team has provided unparalleled support for Rotana sites by leveraging YuktaOne Media ERP for automated real-time reporting, revenue tracking, campaign pacing, performance and delivery.
Abir El Naboulsi
Sales Strategy Partner
“Working with the Yuktamedia team has given our company the extra support we needed to expand our business. The YuktaOne platform has reduced reporting hours significantly, allowing our internal team more time to focus on other initiatives. And our partners love having instant access to their data through a clean UI.
We’ve worked with several outsourced teams over the years and Yuktamedia stands out because of their dedication to our success. It isn’t just about completing a task, Aditya’s team cares about producing quality results.”
Marisol Perez
Business Operations & Strategic Partnerships | Digital Advertising
YuktaMedia has been an invaluable partner, helping us monitor our business KPIs with their platform. They build and maintain data connections quickly and they are very responsive to all our requests.
Jeffrey Wu
Senior Director, Global Operations
YuktaOne Media ERP has helped transform our client's business and has become an essential part of their ad and revenue operations. The Yukta team is knowledgeable, responsive and professional. We look to work with them whenever we can.
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