Talk to a Media ERP Specialist
Tag: Analytics
July 14th, 2022
Programmatic Analytics – Video Cast Episode 2
YuktaMedia is excited to introduce its second episode of the Video Cast Series. The objective of this series is to share our knowledge and expertise in the field of AdTech. Our in-house team members are leading professionals in the AdTech industry. The goal is to share our knowledge with you and especially in this episode […]
September 14th, 2020
OTT Analytics for Publishers
Simply put, OTT is on FIRE!!! Consumption is up globally, new content is being distributed via OTT at never before seen rate, revenues are up (both advertising and subscription) and we are just at the tip of the iceberg. Tech Mahindra published a study in mid-May 2020 on the future of OTT which gives an […]
May 19th, 2020
5 Steps For Successful Analytics Platform Implementation
Advertising Technology had played an important role in Ad Ops. Many companies are investing in technology to reduce manual efforts and automate various business processes. Analytics platform can be a lifesaver for Publishers, Publisher networks, Agencies, and Brands. A properly implemented analytics platform can enable identification of opportunities and risks and empower real-time data-driven decision […]
July 29th, 2019
Fixing Publisher’s Broken Monetization Model
A decent part of digital entrepreneurs’ lives is spent time in attending industry conferences. In AdTech and MarTech, conferences have mushroomed in all locations, specialties, sizes and all types of budgets from small meet ups to exotic and expensive Cannes of the world. One of the notable things is that most of these conferences are […]
July 16th, 2019
Explore how YuktaOne can help Publishers boost their YoY Revenue by up-to 25%
YuktaOne is a data aggregation tool which helps Publishers gather and analyze data from multiple demand partners – all at a single place. How Publishers can boost their revenue upto 25% YoY using YuktaOne? A. Reduce missed opportunities: Track and manage discrepancies – With YuktaOne you can compare discrepancies. If you detect higher discrepancies in […]
June 24th, 2019
Top 5 Data Management Challenges for Digital Transformation
With digital transformation of businesses in full swing, data has now become the life line of businesses. Most businesses work with a number of entities and exchange business data with them. For some businesses, data exchange is happening with the organization across various team. But managing data is easier said than done. Here are some […]