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Updates, News and Helpful content
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September 3rd, 2024
Can Indian Publishers Stand Up to the Challenge of Big Tech?
The scenario is dramatically changing in the Indian digital publishing landscape. The spurt in the use of OTT platforms, news websites, and YouTube channels is fast altering the way content is prepared, disseminated, and consumed. Having taken the place of traditional media, digital counterparts in turn have left Indian publishers in an unusual situation of […]
August 30th, 2024
Digital Publishers’ Top 6 Challenges For Managing Billing And Revenue Reconciliation
The digital publishing industry is a highly visible part of the media sector. However, it is also hyper-competitive, and publishers always seem to work on tight margins. To thrive, publishers must monitor their revenue streams meticulously and ensure accurate revenue reconciliation to improve cash flow, minimize revenue leakage, reduce financial risks, and maintain the business’s […]
August 16th, 2024
How a Media ERP Can Elevate Revenue Ops to Drive Great Financial Outcomes
In an evolving business landscape, wherein the lines among sales, marketing, and customer experience only continue to blur by the day, a critical function for media companies looking to overhaul their go-to-market (GTM) strategy has emerged: Revenue Operations (RevOps). Salesforce defines RevOps as a B2B function that uses automation to help teams make decisions that […]
August 2nd, 2024
Understanding Revenue Ops In The Media Industry
What happens when sales, marketing, customer service, and finance departments function in silos? For one, data gets fragmented and nobody works based on a single source of truth. This leads to companies missing opportunities to generate additional sales and revenue. Sales cycles for deals also become longer. Poorly conceived product and pricing strategies could also […]
July 23rd, 2024
Why We Believe Digitally-optimized Operations Can Be the Secret Weapon in an Uber-competitive Publishing World
The publishing landscape is a battlefield. In a content-saturated world, media brands – from news websites to YouTube channels and OTT platforms – are locked in an eternal struggle for eyeballs and clicks. The pressure is on to constantly churn out fresh, engaging content and attract loyal advertisers. Is success sustainable in this hyper-competitive environment? […]
July 12th, 2024
What’s Next in AdTech (And What That Means for Publishers)
The AdTech landscape is in continuous evolution. Some tectonic shifts are underway, which could redefine how publishers connect audiences and better monetize their content. Still, one truth in this advancing landscape remains unchanged: content is still king. However, gone are the days when publishers could rely solely on traditional display ads and third-party cookies. These […]
July 2nd, 2024
Six Reasons Why Digital Publishing Operations Needs a Media ERP!
The proliferation of mobile devices and data plans has driven the steady growth of digital publishing. The Business Research Company says it will be worth $79.6 billion by 2028. According to Guideline data, digital ad spending is also on the rise, up by 18% in Q1 ’24. While all this spells good news for digital […]
July 1st, 2024
YuktaOne Media ERP Case Study | Automated Campaign Delivery and Performance Management
Learn how a large Ad Tech provider leveraged YuktaOne to deliver millions of dollars’ worth of campaigns… on time and with top performance! Customers’ Business Challenges: A large Ad Tech provider was working with Agencies to deliver their direct campaigns. There were specific challenges associated with these campaigns: Billing was done on 3rd party (Agency) […]
September 3rd, 2024
Can Indian Publishers Stand Up to the Challenge of Big Tech?
The scenario is dramatically changing in the Indian digital publishing landscape. The spurt in the use of OTT platforms, news websites, and YouTube channels is fast altering the way content is prepared, disseminated, and consumed. Having taken the place of traditional media, digital counterparts in turn have left Indian publishers in an unusual situation of […]
August 30th, 2024
Digital Publishers’ Top 6 Challenges For Managing Billing And Revenue Reconciliation
The digital publishing industry is a highly visible part of the media sector. However, it is also hyper-competitive, and publishers always seem to work on tight margins. To thrive, publishers must monitor their revenue streams meticulously and ensure accurate revenue reconciliation to improve cash flow, minimize revenue leakage, reduce financial risks, and maintain the business’s […]
August 16th, 2024
How a Media ERP Can Elevate Revenue Ops to Drive Great Financial Outcomes
In an evolving business landscape, wherein the lines among sales, marketing, and customer experience only continue to blur by the day, a critical function for media companies looking to overhaul their go-to-market (GTM) strategy has emerged: Revenue Operations (RevOps). Salesforce defines RevOps as a B2B function that uses automation to help teams make decisions that […]
August 2nd, 2024
Understanding Revenue Ops In The Media Industry
What happens when sales, marketing, customer service, and finance departments function in silos? For one, data gets fragmented and nobody works based on a single source of truth. This leads to companies missing opportunities to generate additional sales and revenue. Sales cycles for deals also become longer. Poorly conceived product and pricing strategies could also […]
July 23rd, 2024
Why We Believe Digitally-optimized Operations Can Be the Secret Weapon in an Uber-competitive Publishing World
The publishing landscape is a battlefield. In a content-saturated world, media brands – from news websites to YouTube channels and OTT platforms – are locked in an eternal struggle for eyeballs and clicks. The pressure is on to constantly churn out fresh, engaging content and attract loyal advertisers. Is success sustainable in this hyper-competitive environment? […]
July 12th, 2024
What’s Next in AdTech (And What That Means for Publishers)
The AdTech landscape is in continuous evolution. Some tectonic shifts are underway, which could redefine how publishers connect audiences and better monetize their content. Still, one truth in this advancing landscape remains unchanged: content is still king. However, gone are the days when publishers could rely solely on traditional display ads and third-party cookies. These […]
July 2nd, 2024
Six Reasons Why Digital Publishing Operations Needs a Media ERP!
The proliferation of mobile devices and data plans has driven the steady growth of digital publishing. The Business Research Company says it will be worth $79.6 billion by 2028. According to Guideline data, digital ad spending is also on the rise, up by 18% in Q1 ’24. While all this spells good news for digital […]
July 1st, 2024
YuktaOne Media ERP Case Study | Automated Campaign Delivery and Performance Management
Learn how a large Ad Tech provider leveraged YuktaOne to deliver millions of dollars’ worth of campaigns… on time and with top performance! Customers’ Business Challenges: A large Ad Tech provider was working with Agencies to deliver their direct campaigns. There were specific challenges associated with these campaigns: Billing was done on 3rd party (Agency) […]
October 11th, 2022
Classified Ads Listing Management now gets digital with YuktaMedia
As a print publisher are you fed up with offline form submissions for Classified Listings? Well, Classified Listings have been a very important part of your business. So how are you collecting the information for the Classified from your client? If you are using the same old technique of paperwork then you must read this […]
September 7th, 2022
Why must Publishers outsource their Ad Operations?
There are various activities and tasks which Publishers have to perform. The main task is to focus on creative content creation so that more and more audiences get attached to their platforms. With digital viewership going high, revenue from Online Ads is very important to Publishers. For maximizing the online ads revenue, Publishers must have […]
August 23rd, 2022
Programmatic Ad Operations
In the world of Online Advertising, running ads and earning maximum revenue for your advertising business is quite crucial. If you are a web Publisher then only running ads is not sufficient but monitoring them and making sure that each and every ad impression is served to fulfill your ad inventory to maximize revenue. What […]
July 14th, 2022
Programmatic Analytics – Video Cast Episode 2
YuktaMedia is excited to introduce its second episode of the Video Cast Series. The objective of this series is to share our knowledge and expertise in the field of AdTech. Our in-house team members are leading professionals in the AdTech industry. The goal is to share our knowledge with you and especially in this episode […]
June 29th, 2022
Campaign Management – Episode 1: The Basics
YuktaMedia is excited to introduce its first episode of the Video Cast Series. The objective of this series is to share our knowledge and expertise in the field of AdTech. Our in-house team members are leading professionals in the AdTech industry. The goal is to share our knowledge with you and especially in this episode […]
May 19th, 2022
Path to Brand TRUST and Credibility
As a product or service provider, you are focused on getting business. No matter how innovation-focused you are, or product-focused you are…eventually, it’s the revenue that matters! Money makes the world go around, and pays the bills! Revenue means Customers and getting to Customers, gaining their trust is easier said than done. There’s a lot […]
January 20th, 2021
Meet The Experts, Part-8: Interview with Hari Shankar
YuktaMedia is excited to introduce the eighth speaker in the “Meet The Experts” series. The objective of this series is to interview leading professionals in the digital publishing industry around the globe. The goal is to learn from the experts, especially now, that the Publishing industry is hurting the most. We hope that by sharing and learning […]
November 26th, 2020
Poll: What is the most useful feature of a data analytics tool?
Some time back it was all about data (to some extent it still is!) and when we were burdened with data, we needed a tool to manage it, that led to the discovery of a data analytics tool, and now just like any other app in your smartphone, it also requires an update from time […]
October 28th, 2020
Meet The Experts, Part-7: Interview with Sophie Toth
YuktaMedia is excited to introduce the seventh speaker in the “Meet The Experts” series. The objective of this series is to interview leading professionals in the digital publishing industry around the globe. The goal is to learn from the experts, especially now, that the Publishing industry is hurting the most. We hope that by sharing and learning […]
October 20th, 2020
Meet The Experts, Part-6: Interview with Iván Falótico
YuktaMedia is excited to introduce the sixth speaker in the “Meet The Experts” series. The objective of this series is to interview leading professionals in the digital publishing industry around the globe. The goal is to learn from the experts, especially now, that the Publishing industry is hurting the most. We hope that by sharing and learning […]
October 15th, 2020
Meet The Experts, Part-5: Interview with Sagar Kapoor
YuktaMedia is excited to introduce the fifth speaker in the “Meet The Experts” series. The objective of this series is to interview leading professionals in the digital publishing industry around the globe. The goal is to learn from the experts, especially now, that the Publishing industry is hurting the most. We hope that by sharing and learning […]
September 29th, 2020
Meet The Experts, Part-4: Interview with Kautsar Ikrami
YuktaMedia is excited to introduce the fourth speaker in the “Meet The Experts” series. The goal of this series is to interview leading professionals in the digital publishing industry around the globe. The goal is to learn from the experts, especially now, that the Publishing industry is hurting the most. We hope that by sharing and learning […]
YuktaMedia AMA Session Highlights – Vol. 1
YuktaMedia hosted an AMA session for Publishers to get ready for Q ‘4 and there were many interesting questions from inquisitive Publishers. The majority of Publishers are in the final stages for getting ready for Q ‘4. Many Publishers are concerned about the revenue goals this Q’4 and expect a moderate jump in their revenue […]
September 14th, 2020
OTT Analytics for Publishers
Simply put, OTT is on FIRE!!! Consumption is up globally, new content is being distributed via OTT at never before seen rate, revenues are up (both advertising and subscription) and we are just at the tip of the iceberg. Tech Mahindra published a study in mid-May 2020 on the future of OTT which gives an […]
September 10th, 2020
Meet The Experts, Part-3: Interview with Pradeep Vankamamidi
YuktaMedia is excited to introduce the third speaker in the “Meet The Experts” series. The goal of this series is to interview leading professionals in the digital publishing industry around the globe. The goal is to learn from the experts, especially now, that the Publishing industry is hurting the most. We hope that by sharing and learning […]
September 2nd, 2020
Meet The Experts, Part-2: Interview with Anupam Sharma
YuktaMedia is excited to introduce the second speaker in the “Meet The Experts” series. The goal of this series is to interview leading professionals in the digital publishing industry around the globe. The goal is to learn from the experts, especially now, that the Publishing industry is hurting the most. We hope that by sharing […]
August 24th, 2020
YuktaMedia Journey – Interview with SAMACHARLIVE
Dipika Priya (SAMACHARLIVE) – About you (As an individual) Aditya Bhelande (YuktaMedia, Founder and CEO) – I’m a Product Manager by trade, with degrees in Industrial Engineering and Management. Had an opportunity to work in large corporate’s like Oracle and Yahoo in USA as well as startups like Dorado and PubMatic before starting YuktaMedia about […]
August 19th, 2020
Meet The Experts: Interview with Sanjay Sindhwani
YuktaMedia is excited to introduce the first speaker in the “Meet The Experts” series. The goal of this series is to interview leading professionals in the digital publishing industry around the globe. The goal is to learn from the experts, especially now, that the Publishing industry is hurting the most. We hope that by sharing […]
August 17th, 2020
Programmatic Reporting Best Practices
Just like any business, Publishers need to track KPIs for their business, especially revenue generated from programmatic every day to get an idea about the business. Publisher’s Ad Ops team spends the majority of their time generating reports. This includes activities like data collection, data processing, report generation, and then report distribution. After working with […]
July 29th, 2020
Production Houses moving from Cinema to OTT
OTT is by far the hottest word after COVID-19 since the pandemic hit. There’s OTT everywhere… on your TV, on your phones, on your laptops… it’s a universal form of content distribution and content consumption. Ad money is moving to OTT, subscription money is moving to OTT… OTT has become a money magnet, and everyone […]
July 15th, 2020
5 Steps to Getting Programmatic Revenue Transparency
A few months ago, ISBA released its Programmatic Transparency report. Much of what came out of it was nothing new. It was like addressing the elephant in the Digital Advertising room. Most players in the Programmatic ecosystem know that since the inception there has been lack of transparency, growth of Programmatic only gives it a […]
June 24th, 2020
OTT Video Content Monetization Checklist
Here’s the approach that OTT / CTV / Gaming and Mobile Publishers should take in order to take control of their inventory monetization: 1] Solution and Technical Architecture: It is critical to understand the entire ad serving flow and its various aspects. For example: How is the ad sever being called? Where are video assets […]
May 26th, 2020
wfh: work from home or work from hullabaloo?
In the past few weeks I have seen CEOs and other executives posting the fact that their team’s productivity has gone up x% (pick a number between 15-45) due to COVID-19 forcing their teams to work from home. But it’s not all sunshine and roses. Here’s a list of challenges your team members may face… […]
May 19th, 2020
5 Steps For Successful Analytics Platform Implementation
Advertising Technology had played an important role in Ad Ops. Many companies are investing in technology to reduce manual efforts and automate various business processes. Analytics platform can be a lifesaver for Publishers, Publisher networks, Agencies, and Brands. A properly implemented analytics platform can enable identification of opportunities and risks and empower real-time data-driven decision […]
May 8th, 2020
The Owner-Mindset Framework
It’s never easy, it never has been, and it never will be as a CEO / leader of your tribe / village or whatever fancy management name you give it. If you are on a mission and take ownership of that mission, any aspect of it, then you will expose yourself to the most wonderful, […]
May 7th, 2020
Your Ad Ops study plan to make the most of COVID-19 lockdown!
Gone are the days when Ad Operations team was just trafficking campaigns and running basic reports to check campaign pacing and fulfillment. With the advent of Programmatic ads, Ad Operations team now has to get comfortable with… 1] Complex set up of ad units 2] Working with a variety of Demand Partners 3] Complicated set […]
April 28th, 2020
Publishers, 5 traps to avoid for increasing revenue
COVID-19 has landed Publishers in a unprecedent times. Publishers who were earlier just bleeding have now suddenly found themselves in the “death zone”. COVID-19 has dried up budgets and pushed Publishers in terminal velocity. If you look back at the past few years, you will begin to piece together a story for why Publishers find […]
March 26th, 2020
Why did Google ban 600 apps this February?
You must have experienced annoying ads on mobile devices which do not have an obvious way to exit. Imagine a situation where you want to make a call in an emergency and that full page ad suddenly pops up on your screen and asks you to wait for 10 sec. Definitely not a great user […]
March 12th, 2020
DOOH Advertising in India and its future.
What is DOOH Advertising? I am sure you must have heard of DOOH Advertising if you have not been living under a rock. To decode DOOH Advertising we should first understand Out of Home (OOH) Advertising. OOH Advertising is traditional outdoor advertising. Typical OOH formats include billboards, shop ads, On-car ads etc. Digital Out of […]
March 6th, 2020
App-ads.txt, Are you implementing it correctly?
March 5th, 2020 / Publisher Operations, Monetization Strategy What is App-ads.txt? Publishers have already been using ads.txt to authorize partners who can sell their digital inventory. To know more about Ads.txt you can click here. Ads.txt was designed to cater only for Desktop and Mobile web traffic. With ever increasing fraud in Mobile App traffic, […]
February 13th, 2020
YuktaOne Data Marketplace (DaaS) Part 2: Multi-Account Unified Reporting
Introducing Multi-Account Unified Reporting: In Part 1 of our YuktaOne Data Marketplace blog, we saw how YuktaOne Data Marketplace help Publishers to integrate data from multiple data sources (SSPs, DSPs, Ad Servers, Social, Email, CRM, etc.) in a single Dashboard. In case missed, you can read part 1 here : https://webtest.yuktamedia.com/yuktaone-data-marketplace/ YuktaMedia team has successfully completed […]
December 12th, 2019
Data Aggregation Platform Selection Checklist
Recently there one of the Publishers’ asked a question about data aggregation platform to help them collect and process data from various systems that they work with on a daily basis. The response was so overwhelming that it was almost confusing!!! Hence, decided to create a quick checklist to help Publishers, Publisher Networks and Agencies […]
September 24th, 2019
DMEXCO 2019 | Discovering Publisher’s Challenges
The yearly pilgrimage to DMEXCO 2019 in Cologne, Germany turned out to a be very insightful. There were the usual behemoths like Google, Facebook, Adobe and more followed by smaller players and then by the smallest in Hall 9 called the Future Park. YuktaMedia’s booth was in Future Park in Hall 9 next to all […]
August 12th, 2019
Revenue Reconciliation through YuktaOne
Are you an Account Manager? Or from Finance Team? If yes, then meetings with clients, email communications, phone calls, Power Point presentations are not new for you. What do you think if your day to day job is getting automated? I mean not the meetings and phone calls but, generating complex daily / monthly revenue […]
July 29th, 2019
Fixing Publisher’s Broken Monetization Model
A decent part of digital entrepreneurs’ lives is spent time in attending industry conferences. In AdTech and MarTech, conferences have mushroomed in all locations, specialties, sizes and all types of budgets from small meet ups to exotic and expensive Cannes of the world. One of the notable things is that most of these conferences are […]
July 16th, 2019
Explore how YuktaOne can help Publishers boost their YoY Revenue by up-to 25%
YuktaOne is a data aggregation tool which helps Publishers gather and analyze data from multiple demand partners – all at a single place. How Publishers can boost their revenue upto 25% YoY using YuktaOne? A. Reduce missed opportunities: Track and manage discrepancies – With YuktaOne you can compare discrepancies. If you detect higher discrepancies in […]
July 8th, 2019
10 Questions Every Publisher should ask when selecting an Ad Network / Demand Partner
Publishers are trying to increase monetization of their website with Programmatic advertising, header bidding, direct campaigns, with the help of their sales and ad ops teams. To do so Publishers are always in search of a good Ad Network / Demand Partner. Publishers first need to understand various aspects of their inventory. To achieve this, […]
July 2nd, 2019
Technical Blog Series: Part 1 – What is Git?
Git is a version control system (VCS) for tracking changes in project directory and manage source code. It is free and open source. A complete long-term change history of every file. This means every change made by many individuals over the years. Git takes snapshots of a project, and stores those snapshots as unique versions. […]
June 24th, 2019
Top 5 Data Management Challenges for Digital Transformation
With digital transformation of businesses in full swing, data has now become the life line of businesses. Most businesses work with a number of entities and exchange business data with them. For some businesses, data exchange is happening with the organization across various team. But managing data is easier said than done. Here are some […]
June 17th, 2019
Data-driven approach for Google’s First Price Auction (1PA)
Google’s unified first-price auction series: In first part we discussed “Everything you need to know about Unified first-price auction in Google Ad Manager”. In case you have missed, click here to read it. To continue from part 1 of this blog series, we will discuss about “How Publishers can adjust their Programmatic strategy for Unified first-price […]
June 11th, 2019
Everything you need to know about Unified first-price auction in Google Ad Manager
Unified First-Price Auctions and Unified Pricing Rules in Google Ad Manager (GAM) Starting Monday, June 10 2019 Google will start testing unified first-price auction (1PA) on 1% of Ad Exchange traffic. This traffic will be randomly chosen by GAM’s algorithms. This transition phase will be continued until late July 2019 and 100% of your Ad […]
April 16th, 2019
YuktaOne Data Marketplace
YuktaMedia, provider of YuktaOne Media ERP for Publishers, Brands and Agencies, introduces YuktaOne Data Marketplace with hundreds of integrations from SSPs, DSPs, Ad Servers, Social Media platforms, CRMs and much more. With these API integrations, Data Marketplace users are able to get data from any of the systems (Social, CRM, Affiliate Marketing, Ad Tech, etc.) […]
April 9th, 2019
YuktaMedia Introduces Alexa skill “Treasure chest” for Ad and Revenue Ops
YuktaMedia, provider of YuktaOne Media ERP for Publishers, Brands and Agencies, announced general availability of integration of its YuktaOne Media ERP and Amazon Alexa. Named aptly, the Alexa skill is called ‘Treasure Chest’ because it helps YuktaOne users unlock valuable actionable insights which enable to take them data driven decisions. On the Publisher side, Treasure […]
March 8th, 2019
Publishers, Are You Still Running Your Business with Spreadsheets?
Back when I started my career in the early 2000s, I used to work in software-powered logistics. Almost everything was done manually (read: spreadsheets). Entire manufacturing businesses were stitched together with spreadsheets. Every department had its own MS-Excel spreadsheets. Thank God for Microsoft Excel! I wonder how businesses were managed before that! Then, as a […]
March 5th, 2019
5 Steps to Determine Your Google AdX Floor Price
In Part 1 of our Price Floor Determination series, we discussed the best practices in setting up price floor rules in Google Ad Exchange (AdX). We discussed various aspects which are helpful in the determination of floor price. If you haven’t read Part 1 please click here. In this article, we will be discussing how […]
February 22nd, 2019
How to Determine Google AdX Price Floor Rules
Price floor rules in Google Ad Exchange (AdX) are used to allow programmatic bidders to win an impression at or above a certain floor price set by the publisher. This helps Publishers increase their bid prices and hence increase their revenue. Creating granular pricing rules helps to analyze the performance/impact of rules accurately. The buyers […]
February 6th, 2019
5 Ways to Avoid Campaign Under Delivery for Campaign Managers
If you are a campaign manager at a leading Media Agency or Publisher you know how media buyer’s behavior has changed in the past five years, with the advent of programmatic inventory buys, they are now: Moving towards more inventory spot buys Wanting to keep more options open because they are shifting budgets more often […]
January 14th, 2019
Succeeding in a new role as Revenue Ops Manager
Revenue Operations in a Media / Publishing company is not the easiest job to execute these days. Revenue Ops teams are responsible for a number of deliverables and many of those deliverables are dependent on things that are out of their control. For example, revenue and profitability reports which are dependent on the set up […]
January 8th, 2019
Challenges in Managing Campaigns Effectively
As we start the new year after busy Q4 of 2018, there’s a lot on mind. It’s a time to step back and see what worked and what didn’t and get ready for even busier Q4 of 2019. But the preparation has to start form beginning of 2019 itself, so that we are not scrambling […]
October 10th, 2018
What Next?
Work in great workplace that thrives on ideas and opportunities. Get ready to lead and influence change to make a difference… YuktaMedia is growing fast and our team had an opportunity to travel in India / Abroad to attend conferences, expo’s and meet our customers! Join our hands to explore the world around you.
May 24th, 2018
Ad & Revenue Ops 2.0 – The Data-Driven Age
For those who have been doing Ad Operations for the last 5 to 10 years, I’m sure, have seen a ton of changes in way Ad Operations has evolved… for example: There are many ad servers and other platforms (SSPs / DSPs, etc.) that you have to work with at any given point in […]
May 20th, 2018
Are you getting CRUSHED by your data?
If you are a Publisher who is using Programmatic selling in any way, shape or form, then you must be dealing with a nightmare of working with loads of data… here are some common symptoms that show that you have data management challenge: You are using MS Excel and it crashes frequently due to […]
April 19th, 2018
Five Reasons Why Header Bidding May Not Be Working for You
Recently, the team here at YuktaMedia has been helping publishers that are looking to take advantage of all the benefits of header bidding to determine and implement the right header bidding strategy and setup for their business’ unique needs—whether they want to use Prebid.js or another technology provider. It’s no secret that header bidding has […]
February 28th, 2018
Beyond Data Aggregation
Data aggregation is an integral part of a strong publisher business strategy. Collecting all of your data in a single place in an easy-to-use and streamlined way makes it simple to optimize your business. At YuktaMedia, we work with publishers every day, and these are some of the questions we hear on a regular basis: […]
February 20th, 2018
Successful Data Aggregation Platform Implementation Strategy
We talk to lot of Publishers who have implemented data aggregation platform and most of them replied they are not getting much out of it. So, we were curious and we studied bunch of Publishers over a period of time to find out where things went wrong. Most frequently asked questions by Publishers were – […]
February 14th, 2018
Do you Need a Data Aggregation Platform?
Many publishers find themselves using multiple demand source platforms. This can lead to a variety of challenges, not the least of which is how to manage data aggregation when each of your demand partners uses a different platform. In order to manage your business successfully, you need a clear view of all of your data […]
January 14th, 2018
Solving Publisher’s Revenue Management Challenges
Nowadays, Publishers are not limited to use only direct campaigns as a revenue generation stream. They use multiple revenue generation streams such as: Programmatic, Direct, Open Auction, E-mail campaigns, Social Media etc. In order to generate revenue, Publishers use different systems to execute their monetization strategy. All of their revenue data is spread across different […]
June 27th, 2017
How to traffic Native ads?
In the first part of Native Ads blog series we discussed about Native ads, their benefits and how they are more effective as compared to other types of ads. In this blog, we will discuss how to traffic Native ads on Google’s DFP ad server. The process for creating native ads may be different for […]
June 15th, 2017
Native ads – The Next Big thing in Online Advertising
So, you have heard about Native advertising and you might be curious about it. We are all aware of traditional ways of advertising which includes advertising through newspapers, magazines, radio, television, email advertising, door to door advertising etc. Although these methods are effective in their own ways, there are some limitations such as: Information sharing […]
September 13th, 2016
10 Points Checklist to Get Ready for Busy Q’4
This post was originally published on LinkedIn Pulse by Aditya Bhelande. It’s that time of the year… Q’4 is arriving soon… Snow, Christmas and rush to deliver campaigns! Budget is ‘use it or lose it’ and there’s the pressure to reach the audience of your choice. Here are the few things you can do to […]
August 10th, 2016
Getting Started with Programmatic Ad Ops – Part 2
This post was originally posted on LinkedIn Pulse by Aditya Bhelande Before I get started on this post, firstly, I would like to thank all the folks who read the previous post and have some excellent thoughts with me. With that said, let’s get into this post, which focuses on your first couple of weeks […]
August 4th, 2016
First 90 days as Programmatic Ad Ops – Part I
This post was originally posted on LinkedIn Pulse by Aditya Bhelande This is a four part blog series for folks who are new to the world of Programmatic Ad Ops and are wanting to quickly position themselves for success in this role… If you are working in Digital / Online Media industry and your job […]
April 10th, 2016
Turning Ad Operations into a Opportunity Generation Center
This post was originally posted on LinkedIn Pulse by Aditya Bhelande Publishers are today faced with a plethora of industry best practices and technologies that are rapidly evolving. This poses a dual challenge for Ad Ops team who have to be ready to quickly learn the new practices / technologies but also use it to […]
August 28th, 2015
5 Steps for taming your Discrepancies Monster!
This post was originally posted on LinkedIn Pulse by Aditya Bhelande For anyone of us who has been in Ad Operations or Ad Tech, whether on Buys side or Sell side, has experienced the bane of ‘the evil discrepancies’. No one is spared from the wrath of impressions and click discrepancies. So much so that […]
August 23rd, 2015
Inventory Monetization and Data Management Challenge
This post was originally published on LinkedIn Pulse. Most Publishers today want to have options when it comes to monetizing their display, mobile and video inventory. Publishers typically will have a ad server, a couple partners for video ads, a few for mobile ads and another set for monetizing display ads. In a recent survey […]
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June 24th, 2022
[Download Case Study] How YuktaOne saved a Publisher Network from an Ad & Revenue Operations Apocalypse!
January 7th, 2021
BUILDING ENTERPRISE FINTECH APPLICATIONS USING YUKTAONE
Background Finance applications used by Banks (Retail and Commercial) have been slow to adopt new technologies for a couple of reasons: Regulations Data Security Siloed Operations The only exception being high speed transaction (buy and sell) systems used by stock markets. Most other applications are monolithic without a proper user friendly user interface. As can […]
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